If you are in business or in business marketing, you have been told hundreds of times in the last couple of years that video is an unbelievable marketing and communication tool. And of course with the explosion of social media tools, that truth is even more true (if that's possible).
But the other thing about video is that you can take the mundane and make interesting. You can take the boring speech that no one wants to hear, and make it a video that's fun and shareable. So believe it or not...this video is a safety tool.
But of course now it's more than that. Now it makes you (if you are like me) say, "I want to fly Virgin America. They look fun."
So that safety video just became a viral marketing piece. Take that.
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