Saturday, October 5, 2013

Why Small Businesses Struggle with Social Media

When it comes to Social Media, very few say it better than Gary Vaynerchuk.  But here he outlines the challenges that small businesses have with getting returns in this marketing arena.  The fact is, it's a long term play.  You have to be willing to put in the time and think long term.  That simply isn't easy for most small businesses.

That is why, as Hasseman Marketing is being VERY careful about who we work with on Social Media.  It's going to be a bit of an exclusive club.  Those small business owners that think you can get into Social Media for the short term won't be a good fit for us (or for social media for that matter).

But even though it's a long-term investment of time, the results can be fantastic.  Customers now get a better sense of the "why" of your company.  And when customers really "get" you, they are more likely to become loyal customers...and then evangelists.

So think long-term when you are thinking of Social Media for your company.  And if you want help, feel free to contact us...we might have an opinion!  :)

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