Tuesday, October 11, 2011

New Job Posting for HMC

Let's see who is paying attention out there!

Customer Service Representative/Sales Assistant
Hasseman Marketing is looking for an energetic, organized candidate to fill the position of Customer Service Representative/Sales Assistant. The right candidate needs to be able to multi-task, have good phone skills, be flexible, have a good sense of humor and must have proficient computer skills. This person will be critical to the success of a growing organization. Some of the duties include; interacting with customers, assisting sales people, product research, coordinating artwork and other project details, as well as basic filing and telephone answering. This person will also have some order entry responsibilities and other jobs as assigned. Though basic computer efficiency is very important, we will train the right person on specifics. Pay will depend on qualifications and experience. Our office is a fun place to work, so don’t apply if you can’t laugh at yourself!

Interested parties must submit a resume’ to Jed McCoy at Coshocton County Job and Family Services. You can either drop resume’s off or email them to him at mccoyj@odjfs.state.oh.us with the subject line HMC job opening.

Monday, September 26, 2011

Create an Incentive Program to Motivate Staff

When executives of the Seattle arm of Comcast, the cable-communications giant, wanted to cut the company's insurance premiums and medical costs by reducing the number of injuries among its field workers, they turned to a local distributor to create a super-successful safety program for the operation's 700 outside employees.

At the outset, Comcast didn't have a program concept in mind. They simply wanted to keep their people more focused on safety by rewarding them for keeping hardhats on, wearing their boots, following rules for working with cable and electric, and more. The first move of the program involved personal and specific products that employees chose themselves.

The online points-based program that was created rewarded individuals and teams alike after spot checks plus random calls to customers (who earned a free movie). Consisting mostly of items between $5 and $25, the program was diverse, offering items like flashlights, picnic packs, personalized pen sets and watch sets.

The program's results came rapidly. Just two months into the program, safety incidents fell to 17 from 54 versus the same period one year prior. What the program unquestionably saved was money: The number of incidents over the full year was low enough that the firm paid $125,000 less in insurance premiums, and saw many fewer sick days used. Total cost of the items redeemed in the incentive program: $65,000.

Contact your Hasseman Marketing rep to help create an incentive program that will help you save money!

Wednesday, June 1, 2011

Create an Upsell Program

Every small business is looking to increase sales! Here is a way to increase sales without cost...interested?

Thursday, May 19, 2011

Plan a Great Golf Event in 6 Easy Steps

A successful golf tournament creates good memories for meeting and incentive trip attendees – and can be a great business-booster, too, if clients are involved. Here's how to plan a golf event that will stand out from all of the others.

Step 1
Plan at least four months out. Most golf courses are ready to help you with the planning task, as they likely have a few dozen group events come through each season, and so have a system for handling groups. But you should contact the pro shop at your desired course at least 120 days out; not only do you have to ensure that the course is free on the day you want it, you and your staff will need that much time to create your itinerary, coordinate the details and market the event. The golf shop will usually assist any group that has 16 or more players, and can accommodate as many as 144 players on a course for a single event. But groups generally need to have at least 60 players – and sometimes 80 – to secure what's called a 'shotgun' start on the course.

Step 2
Budget carefully. "Tournaments can run way over budget due to unanticipated costs," says Daiva Rugienius, events coordinator for Corporate Golf Tournaments. Besides obvious costs like course rentals, banquets and trophies, Rugienius advises searching out hidden expenses such as club extras and cart fees and minimums, gratuities and taxes. "When you've catalogued every possible expense, divide by the minimum number of participants to get your per-person cost," she says.

Step 3
Create a tournament Website. To drum up players, you might have to market aggressively. One tool that helps boost attendance at low cost is the Internet. "I'm seeing many organizations create individual Web pages for their golf events," says Walt Galanty, founder of AIM Meetings & Events. "A golf-events site can be used for registration and for keeping up interest of attendees and letting them know who else is playing," Galanty adds. "On the site, you can also post names of the winners and the prizes they won and allow attendees to order photos directly from the photographer. Not only that, but it can allow hotlinks to your events sponsors' Websites."
An additional tip: "Build excitement with photos from previous events," advises Rugienius.

Step 4
Choose foursomes wisely. Once the attendee list is set, there are several things to consider when grouping players into foursomes. The first, of course, is business interest. People come to business-golf events to meet others with reciprocal business interest, so allowing attendees to choose on their registrations forms who are in their group, or which type of buyer or supplier they'd like to be paired with, is wise. The other consideration is handicaps. By having players list their handicap on their registration, the golf shop can determine who should play with whom so that the pace of play does not get too slow. Also, handicaps help the golf pro determine which playing format would be best.

Step 5
Create a game-day timeline. "Start registration at least an hour ahead of tee-off," says Rugienius, "and make sure your support staff arrives on time." Equipment, gifts and trophies should be delivered well ahead of time, unpacked, sorted and available for distribution where and when they are to be distributed.

Step 6
Don't forget awards and giveaways. You'll want to give attendees logoed items that they'll use over and over again to help them remember the great time they had. (See "Tournament Shopping List" below.) And, you'll want high-quality photos. Rugienius advises hiring someone to photograph all of the course events and post the photos on clamshell display boards immediately following the tournament. When the tournament concludes, hand out awards at a cocktail party or dinner, and have a videographer on hand to create a customized DVD for all attendees.

Tournament Shopping List
Here are some popular logoed giveaways for golf events:

Polos – These are a staple at any upscale tournament. Look for a relaxed fit, moisture wicking mesh, knit collar and UPF sun protection. Place a tonal logo on the sleeve for an understated look.

Golf balls – Shorten play time by choosing urethane-covered balls engineered for maximum distance off of a wide range of swing types.
Shoe bags – Choose models with heavy-duty construction with a handy top handle, mesh screens for ventilation and a plush lining to avoid scrapes and scuffs.
Hats – Opt for a logoed bill cap featuring structured, well-fitted construction, a dark underbill to reduce glare and vibrant stitching and piping.
Jackets – Choose full or quarter zip, depending on the look and style.
Golf bags – Consider inexpensive gear bags as starter gifts and hole prizes, but go all out with beautifully-textured leather club bags for top winners and raffle prizes.
Gloves – Choose a pair with superior suppleness, enhanced moisture and heat dissipation and good, flexible mesh airflow.
Golf packs – Prepare your duffers for the elements by choosing kits that include sunblock, lip balm, moist towelettes and insect repellent.
Divots – Look for divots with curved, course-friendly designs that repair grass without pulling it out by the roots.
Towels – Features to look for include: 100% double-sheared cotton, expert hemming and grommet hooks.
Trophies – A variety of options are available, from mounted crystal balls, golf pyramids, presentation boxes, descriptive plaques and distinctive vases. Work with your Hasseman Marketing rep to find the perfect item.

Monday, May 16, 2011

The Power of WE

Let's get out and make a difference in our community or our company.

Wednesday, May 11, 2011

Balancing Family and Work Life

My daughter Jade wanted to be in one of these posts so I thought this was an appropriate topic!

Friday, May 6, 2011

Friday, April 29, 2011

Improve Your Direct Mail

Check out this quick video on improving your direct mail.

Want more great tips on this? Today is the last day for the special on the Think Big Marketing Kit. Click here to get it for only $49!

Thursday, April 28, 2011

Do The Work

You can download the book Do The Work on your Kindle for Free! Check it out.

Wednesday, April 27, 2011

Don't Wait For Others to Get Started!

Sorry about my delay in posting...it's been busy. But I'm back with a message I think we can all hear every day. Get out there and make it happen!

Thursday, April 14, 2011

An Attitude of Gratitude

For more information on Thank You Marketing read Think Big Marketing For Small Business. You can get your copy on Amazon or by clicking here!

Monday, April 11, 2011

Thursday, April 7, 2011

Press Release Tips for Success

Here are some tips on how to make your press releases get noticed!

For more tips like this check out Think Big Marketing For Small Business on Amazon or click here!

Wednesday, April 6, 2011

Friday, April 1, 2011

Wednesday, March 30, 2011

Trade Show Tips Today

If you are thinking of doing a trade show, make sure you are doing these things to make it a great event!

Need more ideas for your next trade show? Check us out online!

Monday, March 28, 2011

Thursday, March 24, 2011

See the People

What is your plan today? Get out and see the people!

Need ideas for your next project? Click on our website!

Monday, March 21, 2011

Video Blog--CBDF

Check out latest video blog about the Coshocton Business Development Foundation.

Wednesday, March 16, 2011

Video Blog--Rule of Reciprocity

Today's blog discusses the Rule of Reciprocity and how you can use it in your marketing!

As always, check us out at www.hassemanmarketing.com

Tuesday, March 15, 2011

Video Blog--USB Pricing

Here is a post about Japan's disaster and how it will effect USB pricing!

As always, check us out at www.hassemanmarketing.com

Friday, March 11, 2011

Motivational Video Post

Now that I have started posting videos each day, I thought this might be a fun video to leave over the weekend. Something to think about as we get ready to tackle another week! Enjoy!

Friday Video Blog

It's a winter wonderland out in Ohio, but I wanted to share some information about a cool new line of apparel I just found out about. Take a look!

If you want to see them on line you can visit at www.mvsport.com

Thursday, March 10, 2011

Thursday's Video Blog

Today's blog is a bit different. Yesterday the HMC team was involved in a marketing seminar in Tuscarawas County in Ohio. It was a fun event with a lot of great marketing professionals. I had the chance to speak to the group, so here is a short snippet.

Remember to check us out online at www.hassemanmarketing.com.

Wednesday, March 9, 2011

Today's Video Blog

It's time for the latest and greatest video post. Today I talk about a new program called SendOutCards!

For more information go to www.sendoutcards.com/100300

Tuesday, March 8, 2011

Today's Video Blog

Check out today's video blog and as always, let me know what you think!

Monday, March 7, 2011

Video Blog-Why Promo Products Work

Check out today's show!

Want more information like this? Check out http://www.hassemanmarketing.com/thinkbig/

Sunday, March 6, 2011

New Posts Coming

As I promised last week, I will be posting new videos this coming week! I took a break for the weekend (as I likely will) but will post new video on Monday. Please continue to check in and let me know what you think!

Friday, March 4, 2011

Day 2 Video Blog--Exercise

Check out day 2 of my new video blog. The topic? How exercise can help your mind and your success plan!

Watch live streaming video from hassemanmarketing at livestream.com

As always please let me know your thoughts and feel free to share!

Thursday, March 3, 2011

New Video Blog

This is the first of (what I hope is) many video blogs I have begun. Check out this first one discussing the new book Poke the Box!

Watch live streaming video from hassemanmarketing at livestream.com

Wednesday, January 19, 2011

Why Promotional Products Work

“Let’s get more customers. Let’s get better customers. Let’s spend less money to do so.”

This is the battle cry of any business owner, marketer or sales person. Whether you are Vice President of Sales for a Fortune 100 company, or a small business owner in Middle America, the goal is still the same. You want to drive more customers into your funnel. Then once you have them there…you want to keep them!

And of course if you are this VP of Sales or anyone else who is charged with marketing their company, you also understand that there are a LOT of ways to advertise and market your company (or product or service). Between radio, newspaper, magazines, television and the internet, each of these media is working to show you why their way is the best to reach your potential clients. And let’s face it…sometimes they might be right.

A mistake some business marketers make is to focus solely on these mass media advertising elements when marketing their company. Though they may utilize promotional products in some cases, these dollars are spent only after the “real” advertising is done. Though many savvy business marketers are really beginning to understand the power of the promotional product, many are still utilizing them like “trinkets and trash.”

Let’s face it. If you consider this promotional tool this way, those are the kind of results you will get.

In today’s marketing mix, well utilized promotional product campaigns can bring powerful, measurable results. But why do these imprinted items bring positive results? And more importantly to you, how can you utilize them to create real results in your marketing plan? That’s what we will show you in this book.

First let’s talk about why promotional products work. There are many reasons for the many different situations, but let’s focus on three simple reasons why they are effective.
1) Promotional Products are Targeted!
2) Promotional Products are Cost Effective Per Impression!
3) Humans Appreciate Receiving Valuable Prizes!

Let’s elaborate just a bit.

Promotional Products are Targeted – This is one of the oldest reasons to utilize Promotional Products…and still a viable one. Done correctly, you are giving your promotional product (whatever that product might be) directly to the customer or potential customer. You are reaching out into their office, kitchen, car or yard and greeting them with your “who, what, where” message! As one of my first teachers told me, you are taking your business card and putting it on their wall (or desk or pocket). Since you are reaching directly to the people you want reach, there is little or no waste.

That same teacher handed me a calendar and asked me, “What is the worst thing that can happen to this when you give it to a client?”

I looked over the calendar for a moment, turned and cavalierly through it in the waste basket. I waited for him to be upset, but he simply laughed and said, “Exactly!”

Smiling at the confused look on my face he explained, “You looked at the calendar—the advertising message—considered it, then discarded it. That’s the worst thing that can happen. But consider this, that is the BEST thing that can happen to nearly all other kinds of advertising! If someone listens or sees an ad long enough to consider it, that ad has succeeded. But with our advertising that is your worst case scenario! Most likely that calendar will be hanged and give you valuable advertising space on the customer’s wall all year.”

Which leads nicely into…

Promotional Products are Cost Effective – When considering many advertising venues you will hear terms like range, frequency, circulation to showcase the overall power or effectiveness of the medium. And although those can be impressive statistics, they are not always totally accurate. Just because 100,000 people CAN listen to a radio station doesn’t mean they ARE.

When measuring the effectiveness of a well-executed promotional product campaign, I like to consider the CPI or Cost Per Impression of an item. Measuring the CPI of an item gives you a stronger understanding about the power of an individual product. It also quantifies the value to you, the marketing professional, of that same product.

Let’s take a promotional watch for example. A decent watch for a customer might cost you $20 (less or more but let’s go with this for this example, you can do the math for other price ranges). Initially $20 might sound like a lot to reach this customer. But consider that the average person looks at their watch about twice per hour, 10 hours per day. Let’s also assume they wear this watch for the better part of year, or 300 days. That customer has now looked at your branding message 20 times per day for 300 days…or 6000 times! Now if you divide that $20 watch by the 6000 times your branding message was in front of your customer you realize the CPI on this watch was $.0033 per impression! Not a bad investment for your marketing dollar!

Of course you can easily think through the math on any promotional item. You don’t need to know any fancy statistics, common sense will do the trick. That’s why some of the classic staples of the promotional products industry are products that have lasting power. The more long term usefulness a product has, the more value it has to your brand!

Humans Appreciate Receiving Valuable Prizes – Though this sounds like sort of the “duh” moment of the book, it’s deeper than that too. It is true that many people like to receive things that are free. Unfortunately sometimes that leads us to think of the lowest common denominator of mooch out there that only comes to trade shows for the free stuff. Those folks are out there…but that is not what I am talking about.

Studies show that giving your customers (or potential customers) a promotional “gift,” you actually create a sense of obligation in that person to do business with you. That’s right. Studies prove that by giving that $5 item, your customer will actually feel like they owe you or your company the opportunity to do business. And those same studies show that this effect increases over time. So the more often you present that prospect with a promotional “gift” the more likely they are to give you an order. They subconsciously feel like they owe you!

And though that might not “exactly” be the intention, it is a wonderful added benefit.

I make it a habit. Each time I go to visit one of my customers; I make sure I bring “goodies.” As I tell them, I don’t want them to say, “Oh no, Kirby is coming.” I want them to be excited for my visit saying, “Oh, Kirby is coming! I wonder what he will bring me!” I am NOT above gift giving to gain business. I will trade a $5 promotional item for $1000 worth of business every day!

So remember…promotional products work for three simple reasons. They are a very targeted form of advertising, they are cost effective and people love free stuff!
If you want to get more customers, get better customers and spend less money doing it, then a well-though out promotional product strategy had better be a part of your marketing mix!

Tuesday, January 18, 2011

A New Book Project

I have decided that it is time to jump into another book writing adventure...and I have decided to begin this process here on the HMC blog. I want to write book on how best to market utilizing the medium we know as promotional products. I will focus on product areas and themes within the industry, but hopefully focus on how this can best help the business marketer.

But I would love your help!

I am going to post this content, in it's rough form, here on the HMC blog. I would love to get your feedback on the content AND get examples of ways what I say works (or has not worked) for you. I would love to have some real world examples and case studies for readers to enjoy. I know I learn best when I have a "real life" story to pull from.

So please be on the lookout for more consistent content here on the HMC blog. And PLEASE get ready to participate. I hope when I am through I will have a book that we can all be proud of!