Sunday, January 31, 2010

Top 3 Mistakes Marketers Make

When marketing their business, many business owners make similar mistakes. It's important if you want to have a great 2010 that you don't make these mistakes. Take a look and see that you don't make them!

1. They are not targeted with their marketing!
Many business owners have a shotgun approach to their marketing. They throw a bunch of things at the wall and see what sticks. The best marketers streamline their efforts by targeting their perfect clients and only going after them.
2. They don't utilize their current client base to increase sales!
Whether it be by asking for referrals or working to upsell your current clients more product or services, your current client base is a great source for new sales!
3. They don't take advantage of FREE marketing opportunities! So many business owners forget about press releases, networking, and speaking opportunities. Not only are these very effective marketing tools...but the cheapest!

Make sure you are not making these mistakes to create a prosperous 2010! Want more great tips like this? Check out this website.