Friday, February 28, 2014

Patience and Persistence

If you read many books or quotes or listen to inspirational stories, you hear about the concept that the hardest part in any project is to "take the first step."  And though I agree that nothing happens until you start a project, I don't think that's always the hardest part.

The reason I say this is because sometimes getting started is fueled with enthusiasm, excitement and even naivity.  You are pumped up about the new idea or goal and you WANT to get things moving in the right direction.

I think sometimes the hardest part of the project is when  you have launched into it with your heart and soul...and results don't happen right away.  (Seth Godin writes a great short book about this called the Dip.  You should read it).

The challenge with this rut (or Dip) is to push into it.  To continue to work through the important activity until the results begin to match with the effort.

Here's the thing:  It will almost always take longer than you think.  But if it's really worth it, you will be glad you show the patience and persistence to see it through.

Wednesday, February 26, 2014

Fearing Change

Admittedly, I am not a person who generally fears change.  I like it (most of the time).  I joke with my friends that I am one of the few guys that actually moves the furniture without being asked.  I like to see things in a different light.  I like to tweak.  I like to test and keep things fresh. 

But of course the biggest challenge with any organization is proposing change.  It's scary for many people.  If you want to make changes, no matter how good they are, you will get push back.

The thing is, even though I am generally "pro-change" I can still be skeptical of things that are different.  As a leader of an organization, or a leader of a family or department, etc., we need to make sure we are not saying "no" to an idea just because it's change. 

Nothing really good comes without it.

Monday, February 24, 2014

Be Willing To Ask For Help

As an entrepreneur (and pretty independent person in general) I have always wanted to "do it myself."  I have historically wanted to be solely responsible for my own success or failure.  And that is a point.

On the good side, you need to have some of that streak in order to get things started.  You need to be willing to "choose yourself" on a project and not wait for someone else to give you permission.  Business owners need to be willing to take some risks, understanding that they can work hard to push it through.

The challenge with this is sometimes I have been unwilling to seek help when it is right in front of me.  I have not always been willing to take advice.  I have not always been willing to consider that someone else might have a better thought, process, idea, etc. so I have not asked.  And of course that is a mistake.

The fact is, most good people want to see you do well.  They want to (within reason) help you reach your goals.  And the best part is, they can often be in a position to really help you.

You and I just need to be willing to ask.

Sunday, February 23, 2014

The Chapters of Our Life

I was listening to an audio program of Wayne Dyer recently.  As you may know, Dr. Dyer is a best selling author, speaker, teacher on the Power of Manifesting what you want in your life.  I highly recommend his teachings for those that want to take control of their thoughts...and therefore, their life.

Today he told the story of a seminar where participants were given 5 3 x 5 index cards.  They were told to write the 5 chapters of the "story of their life" on them.  With a small index card you can only be so detailed.  Here is what one person wrote:

Chapter 1:  I am walking down a street.  There is a big hole.  I don't see it.  I fall in the hole.  It's not my fault.  It takes a LONG time to get out.

Chapter 2:  I am walking down the same street.  There is a big hole.  I see it.  I fall in it anyway!  It's not my fault.  It still takes a long time to get out.

Chapter 3:  I am walking down the same street.  There is a big hole.  I see it again!  I fall in it again anway!  It's my fault.  I get out right away.

Chapter 4:  I am walking down the same street.  There is a big hole.  I see it.  I walk around it.

Chapter 5:  I walk down a different street.

This message really struck me today.  We all make mistakes in our lives.  The key (as this illustrates) is to recognize them, take responsibility for them, and then "take a  different street." 

Have a great day!

Saturday, February 22, 2014

What Is Your Choice?

My youngest daughter and I were talking the other morning before school.  She had come downstairs (mostly) ready and had several minutes before we needed to leave.  She was in good spirits and we had started talking about her day.

One topic spun her mind off and she went through some quick mental gymnastics that landed her on being annoyed.  She talked herself into being mad about something that hadn't happened yet!  She went from being in reasonably good spirits to being in a really bad mood in about 20 seconds.  But nothing had changed.

Needless to say I pointed that out.

I think many people go through these mental gymnastics every day.  They wake up in the morning with a clean slate of activities.  But at some point they CHOOSE to be in a bad frame of mind.  Some folks actually actively look for things to piss them off!  It's clear by the things they choose to be angry about!

The thing I find (and I pointed out to my youngest daughter) is that it takes the same amount of energy to try and find good things.  I feel bad for those people who are constantly complaining, whining and bemoaning their state of life.  That seems like a miserable way to live.

But let's be clear.  It's their choice.  What will yours be today?

Friday, February 21, 2014

What Happens After Some Success

I find that anyone that has some gumption, resiliency, and drive handle the tough times pretty well.  These folks are aptly prepared to rally the troops and focus in on the tough task at hand.  As a matter of fact, having that tough goal sometimes makes  it easier to focus on what's important.

The real test is what happens after that tough test has been tackled.  Or...what happens when the first tough task is tackled.  What do they do then?

Sometimes the true test of a person or organization, is what they do just after success.  Will they totally rest?  Throw a party that lasts a month?  Take a long break?

Or do they take a breath and toast the success...and keep on moving to the next goal?

What do you do?

Thursday, February 20, 2014

Consistent Action Produces...

Every once is a while we all find ourselves in a rut.  The frenetic excitement of our busy lives slow down and we look around and wonder why the phone is not ringing.  Why is my bank account low?  Why are we struggling?  Why is this happening to me?

We all have those moments.

I find the best thing to do in those moments is not to focus on the end results.  I don't want to focus on what is "not" happening in my life or my business.  Instead I need to focus on the specific actions I can take to move me toward the result I want. 

The difference?  I focus on actions that only I can control.  When I focus on specific, positive, pro-active action each and every day...the results take care of themselves.

Wednesday, February 19, 2014

Leading From Fear

The challenge comes to anyone who has ever lead an organization.  When things retract, what do you do?  The natural inclination I think is to look for things to cut, hunker down, and look out for dangers in the market place.  It just makes sense, right?

It does...and it doesn't.

The problem with this mentality is that it is created, I think, from fear.  As a leader you are trying to react to the market place to make sure nothing (more) bad happens.  I get it...and have done it.

But leading from fear creates many (unintended) consequences.  When a leader is operating from a fear mindset I think they are often:

1)  Not looking for bold new ways to grow the business.  As Wayne Dyer says, you cannot create abundance from a scarcity mindset. 

2)  Not looking for ways to innovate within the the organization.

3)  Eliminating innovation when they see it.  Innovation often disguises itself as "change."  And the fearful leader is not interested in change.  The fearful leader wants to maintain.

Of course this not only stifles creativity within the organization, but also drives away those that are the most innovative.  They have no interest in being a part of an organization that stifles them in the first place. Unfortunately, those are the folks that can often make the biggest positive impact in the long term.

Tuesday, February 18, 2014


I thought this would be a good one to share now...or anytime!



THAN failures, than success,



IN A CERTAIN WAY. We cannot change the inevitable.
the only thing we can do is play ON the one
string WE HAVE, and that is our attitude…

I am convinced that life is 10% what happens to me
and 90% how I react to it. and so it is with you…
WE ARE in charge of our attitudes.


Monday, February 17, 2014

The 10X Rule

Are you really working as hard as you possibly can toward your goals?  Are you thinking big enough?  Or are you allowing yourself to be brought down to "average" levels of action and success? 

These are the questions that Grant Cardone asks (and asks and asks) in his book The 10X Rule.  Cardone suggests that most people simply don't dream big enough and therefore don't work hard enough to reach the level of success they desire. 

I agree.  And though I don't think Cardone covers any earth shatteringly new ground here, it's still work the read (or as I am doing, listen).  He reminds you that if you are not dreaming big enough and working hard enough, you will never be as successful as you can be. 

For me, I am taking this message to heart.  I am creating a new action plan for myself...for each day.  This makes sense to me because I can't control whether a customer purchases...but I can control my action. 

So I am going to 10X my activity for the next 90 days!  Let's see what happens!

Thursday, February 13, 2014


(Coshocton, OH) – Promotional products distributor Hasseman Marketing recently recognized Account Executive Jeff Wickerham for Career Sales Achievements within the organization.  This recognition took place at a recent sales meeting in front of internal staff and sales team members.
Jeff Wickerham was recognized for over $100,000 in Career Sales with Hasseman Marketing & Communications.  

“Jeff has very quickly become a sales leader at Hasseman Marketing,” says owner Kirby Hasseman.  “He started with no business base and has grown as a salesperson and a leader!  He does a great job serving his clients.  We are so glad to have him on the team!”

Hasseman Marketing has been located in Coshocton County since its incorporation in 2004.  Collectively, the Hasseman Marketing staff has well over 60 years of experience in the promotional products industry.  Since 2004, Hasseman Marketing has had a strong foundation in and around the Coshocton County area.  

Hasseman Marketing & Communications believes in “Delivering Marketing Joy” and specializes in promotional products and video production.  Established in 2004, Hasseman Marketing has been helping clients large and small increase their overall sales and profitability through targeted marketing efforts.  For more information on Hasseman Marketing, you can visit them online at or you can find them on Facebook at!/hassemanmarketing.   

Wednesday, February 12, 2014

The Home Stretch

When you are working on a project, sometimes the hardest part is the "home stretch."  It's that last part of the project where you need to just finish the last part.  This can be tough for quite a few reasons...

1)  Maybe you made the mistake of saving the most challenging for last. 
2)  You are nit-picking over details.
3)  You are nervous that people will not like it!  So you are simply delaying.

I get it.  Now is the time to knuckle down and crank it out.  If you are this close to the end, finishing is probably easier than you think.  This is the time to simply lock in, block out distractions, and pound it out.   You will be glad you did.

Set a date.  Lock the door.  Finish.

If your project is like most, the home stretch is just the beginning anyway.

Tuesday, February 11, 2014

She Works Hard For Her Money

In the Donna Summer song that was popular that was popular in the 80's, Donna reminds us that "She works hard for her money so you better treat her right!"  The message (that I choose to receive here) is that if someone is working hard, then we better appreciate their efforts...they deserve it.  That is a great sentiment.

But today, working hard is simply not enough.

Too many people, in a lot of industries (including promotional products) are continuing to "work hard" for less reward.  Why?  Because they are working hard on things that can be done easier, cheaper, and quicker for free, by the client.  As Seth Godin points out here, the Wedding Photographer with the fancy equipment has to deal with the fact that everyone in the room has a nice camera in their pocket.

As Seth says, that doesn't mean the game is over.  It means the game has changed.  How can you (in whatever the business or industry) work on the things that are NOT accessible by everyone to make yourself valuable?  What can you provide?

It's a question that each of us better be asking ourselves each day!

Wednesday, February 5, 2014

Showing Appreciation Creates Better Employees

Once you move past the basic notion of keeping workers safe, your goal should be to keep team members focused and happy!  Happy workers are much more likely to help you create the customer experience you want.  

Why?  I think its basic human psychology. 

If your team feels un-appreciated, un-safe or un-happy, they will be spending a great deal of their time and energy “protecting themselves.”  This energy might be channeled into making sure they get credit for work, bringing down others, complaining, or simply looking for another job!  All of that time will NOT be directed to making your customers get a great experience.  

And oh by the way, if you do lose team members, how hard is that on the team (and the customer experience)?  Studies show that replacing a team member costs 1 ½ times more to the business based on training, time off, interviewing, etc.  Let’s face it; replacing a good team member is a real pain!
So what can we do to make sure the team feels appreciated?  There are lots of ways to make your team feel appreciated.  And frankly, there is no “right” way to do it.  But the good news is, your team members are no different than your customers!  They do want to be valued…so the concepts are the same.  Let’s start with just a few here!

Greeting Cards:  You may want to dismiss this as old school (and it is) but sending your team members the occasional “thank you” card will absolutely make them feel special!  I do this every now and then for our team.  I don’t want it to be a scheduled thing because then they might come to expect it.  The magic is when they open their mail to find a sincere note from me…out of the blue!  “Thanks for being a part of the team…and making it a better place!”  It’s a simple, but wildly powerful, message.  

Service Awards:  What does this mean?  Quite simply, it means you create a program that makes a public display of appreciation for their time served on your team.  It can be a certificate, a watch, a ring, etc.  But it creates a lasting bond that reminds them why they like working for you in the first place!

Oh…and for those that say, “My employees just want cash.”  No they don’t.  More and more studies are showing that cash is LESS valuable than a real gift and show of appreciation.  Cash will be spent on groceries and gas.  The idea of something like this is to create a positive memory every time the employee looks at the gift.  That creates real long term value!  I don’t mind the idea of including cash if you want…but it shouldn’t be the only thing!

Incentive Awards:  The concept is very similar here as with Service Awards.  You want to give your team a reason to strive.  Cash might be a part of it, but the most powerful gifts are more than that.  I remember vividly when my wife and I were recognized as Sales Leaders of the Year back in 2004.  We received a watch and were brought up in front of the group.  I still wear that watch and remember that day fondly!  It’s about creating lasting bonds and memories like that with your team!

Team Day Out:  Take just one day out of the office as a team together and do something fun.  We will take a day each year and head to restaurant and head out on a boat.  We usually try to do some sort of team building exercise in order to get to know each other better as well.  Each company culture is different.  But we find this is a fun way to get tighter as a group.

As I said, there is not a specific “right” way to create this kind of culture.  But there is a real connection to a good team…and how they treat your customers.  So you need to consider bringing “joy” to your team if you hope for them to Deliver Joy!
This is a short excerpt from the upcoming book "Delivering Marketing Joy!" 

Tuesday, February 4, 2014

It's NOT For Everyone!

It's hard to believe that 2014 has not only begun, but one month is done!  It's already flying by.  If you are considering a new "gig" then we would love for you to consider us.  We are looking for new Account Executives to join the Hasseman Marketing team.

You can help us Deliver Marketing Joy!

Want to learn more?  Click on this link and read a little and watch this short video.  

It's NOT for everyone.  That's for sure.  But if you are the right kind of person, it can be a great ride!

Good luck and talk soon!

Saturday, February 1, 2014

A Lesson On Adversity

We all face challenges in our life.  All of us.  Author and Speaker John Maxwell gives us this short lesson on adversity.  How is it affecting you? 

A young woman was complaining to her father about her problems and how difficult her life was.

"Come with me," he said. "I want to show you something." He took her into the kitchen where he put three pots of water on the stove to heat. Meanwhile he cut up carrots and put them in to the first pot to boil. Into the simmering water in the second pot he put two eggs. In the third pot he poured some ground coffee. After a few minutes, he strained the carrots into one bowl, peeled the eggs and put them into another, and into a cup he poured the strained coffee. Then he placed them before his daughter.

"What's this all supposed to mean?" she asked somewhat impatiently.

"Each of these can teach us something about the way we handle adversity," he answered. "The carrots started out hard, but the boiling water turned them mushy. The eggs went into the water fragile but came out hard and rubbery. The coffee, on the other hand, changed the water into something better."

"Sweetheart," he said, "you can choose how you will respond to your problems. You can let them make you weak. You can let them make you hard. Or you can use them to create something beneficial. It's all up to you!"