Thursday, January 24, 2008

Going Green!

Going Green
Making your promotions responsible

Everyone in business wants to be fiscally responsible...but is your business being responsible to the environment? Well that is all the rage in the promotional industry as well! All over the nation, suppliers are introducing recyclable and re-usable products in order to be better stewards of the environment.

So what does that mean to you?

It means that you can brand your company by utilizing these tools...and show your community how you are focusing on the global environment! There are more and more products for you to build a campaign around. And it doesn't have to break the bank. There is an increasing selection of mugs, totebags, letter openers, and so much more so that you can build an entire campaign around being "eco-friendly!"

Want more information on how to utilize this to better promote your business? Please contact us and we can help you build a campaign that will also make your company "green" as well!

Eco-Friendly Ideas
Creating the campaign you are interested in doing your part by promoting eco-friendly ideas, but you want ideas that will make your competitors "green" with envy. Here's an idea!

Send your customers EcoSmart Stationary to get your brand on their desks. Insert information about how your company is working to preserve the planet. You'll let your customers know they can feel good about doing business with an environmentally friendly partner and increase brand awareness at the same time!

Eco 100% Recycled Owl Deluxe Padfolio
Made from 100% post-consumer recycled material (product label on inside back pocket affirms this claim). Zippered closure. Interior organizer with gusseted pocket, zippered pocket, four elastic pen loops, velcro pocket, and five business card holders. Includes 8.5"x11" Owl writing tablet consisting of 100% post-consumer waste recycled sheets of lined paper. Each page features the Owl logo watermark.

Need more eco-friendly ideas? Please contact us at (740) 622-7429. You can also simply send us an email to set up an apointment at And as always we are available online at
Trade Show Buzz
Making the big event bigger!

With 2008 right around the corner, I thought it would be a good time to talk about marketing for the year! Each year, many companies spend thousands of dollars on trade show events (or events like them) in order to grow their business. But how can you make sure you are making the big splash that you intend to? It's about driving customer let's talk about some tips to put you behind the wheel!

Creating Pre-Show Buzz
Make them look for you!

Many trade show will provide you with a list of registered attendees for the upcoming show. In order to create pre-show buzz, why not send out a promotional tool that they can use at the show?

Most trade show attendees will need a lanyard or a consider sending them one of them in advance to get them excited. In addition, you will beat the competition who wants to hand them out at the show!

At The Booth!
Getting the attention...and keeping it!

Everyone is at the show wanting to get the attention of the do you stand out? There are many strategies for getting attention at the show and because each audience is different, I would encourage you to meet with me to discuss individual shows...but here are a few things that might help!
A) Give something useful. Customers will be inundated with information the day of the show. Make sure you have something that is going to get pulled from the bottom of the bag!

B) Fun and Flashy! Humans are simple creatures! If it lights up and stops us! And if you just want something fun to play with...check out this Jellyfish Yo-Yo! These are fun at the show (and yes people play with them back at the office!).

C) Mulitple Ways to Tell the Story! Obviously you want to have great literature and a great hand out. In addition, add a large display with a marketing video to help grab attention...and tell the story when you are busy with other prospects!
D) Look The Part! Make sure you and your staff have a nice looking embroidered shirt to show you are a part of the team. Bright colors often make you easy to spot!

After Show Follow up!
Making sure you close the deal!

So you've had a great show...and now you have the list of prospects to follow up with. Why not send a mailer with a memorable piece to remind them why they were impressed?

But make sure you have a plan for the entire event to make sure you are company that has left an impression!

If you need more trade show ideas...please contact me for a meeting!

Thursday, January 10, 2008

Inside Coshocton, January 2008

It has truly been a while since we have posted the show. But by popular demand it is back! Take a look!