Trade Show Buzz
Making the big event bigger!
With 2008 right around the corner, I thought it would be a good time to talk about marketing for the year! Each year, many companies spend thousands of dollars on trade show events (or events like them) in order to grow their business. But how can you make sure you are making the big splash that you intend to? It's about driving customer behavior...so let's talk about some tips to put you behind the wheel!
Creating Pre-Show Buzz
Make them look for you!
Many trade show will provide you with a list of registered attendees for the upcoming show. In order to create pre-show buzz, why not send out a promotional tool that they can use at the show?
Most trade show attendees will need a lanyard or a bag...so consider sending them one of them in advance to get them excited. In addition, you will beat the competition who wants to hand them out at the show!
At The Booth!
Getting the attention...and keeping it!
Everyone is at the show wanting to get the attention of the customer...how do you stand out? There are many strategies for getting attention at the show and because each audience is different, I would encourage you to meet with me to discuss individual shows...but here are a few things that might help!
A) Give something useful. Customers will be inundated with information the day of the show. Make sure you have something that is going to get pulled from the bottom of the bag!
B) Fun and Flashy! Humans are simple creatures! If it lights up and blinks...it stops us! And if you just want something fun to play with...check out this Jellyfish Yo-Yo! These are fun at the show (and yes people play with them back at the office!).
C) Mulitple Ways to Tell the Story! Obviously you want to have great literature and a great hand out. In addition, add a large display with a marketing video to help grab attention...and tell the story when you are busy with other prospects!
D) Look The Part! Make sure you and your staff have a nice looking embroidered shirt to show you are a part of the team. Bright colors often make you easy to spot!
After Show Follow up!
Making sure you close the deal!
So you've had a great show...and now you have the list of prospects to follow up with. Why not send a mailer with a memorable piece to remind them why they were impressed?
But make sure you have a plan for the entire event to make sure you are company that has left an impression!
If you need more trade show ideas...please contact me for a meeting!
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