Sunday, May 31, 2009

Think Big Marketing For Small Business

For those of you that have not heard, I am going to have a book published this year! I am very excited about this new venture and can't wait to see the finished product. The focus of the marketing efforts in the book are TARGETED marketing...something I am passionate about.

In addition, I have tried to make the book an easy to read style that will be great for busy small business owners. I will give you more details as it gets closer to publication...but just know that it is on it's way.

And get ready to Think Big!

As you may or may not have heard, Hasseman Marketing & Communications has launched a new venture recently called We are very excited about this new opportunity to bring local video programming to any in (or interested in) Coshocton County. If you want to check out the site just go to and watch some of the local video. And of course we will be adding more and more as we go.

We are also looking for advertisers (of course we are!) and if you are interested please contact us. The ads on the right are only $100 per month and we are beginning to see some great traffic to the site.

So check it out and let us know what you think!

Tuesday, May 26, 2009

The Power of Promotional Products

Saw this come across the email today and thought it was interesting!

The Archives of Internal Medicine published a comprehensive research study last week entitled "Effect of Exposure to Small Pharmaceutical Promotional Items on Treatment Preferences." The goal was to find out whether or not ad specialties influenced the attitudes of medical students toward the products that were being marketed.

The findings: Yes they do.

Distributors aren't surprised. "I think it's true. A lot of people at a lot of companies and businesses appreciate a gift," says Kathleen Patton, president of Foley Associates (asi/195770), who often lectures about the effectiveness of promotional products at colleges. Lisa Davila, president of Bdazle Promotions (asi/134454), agrees with the findings of the study about the impact of low-cost promotional items. "It makes complete sense," she says. "The more familiar you are with a brand, the more comfortable you are using it. The more you see a label or logo, the more it makes you feel warm and fuzzy."

Because of the tightening guidelines regarding the use of promotional products in the medical field, four doctors decided to attempt to find out if the restrictions were really necessary. Their premise was that you "often assume that small promotional items are unlikely to influence prescribing behavior," says the report. This attitude is, according to their findings, incorrect. They wanted to know: Do promotional products produce a more favorable attitude and do the policies against them work? The controlled experiment involved 352 third- and fourth-year med students at the University of Miami School of Medicine and the University of Pennsylvania School of Medicine (where restrictive policies are in place limiting drug marketing). They were all exposed to branded Lipitor items without knowledge that they were part of a study. Fourth-year students at Miami had a more favorable attitude (by a score of 0.66) toward Lipitor compared to the control group (0.47). The scores were derived from an Implicit Association Test.

While the findings are powerful, the debate as to whether such influence is in fact harmful is an entirely different story, says Davila. "It's a double edged sword," she says. "There are plenty of products that work but they may not think of it. If it's an allergy medication, many of which are the same, which will they prescribe? Probably the one that's sitting on their desk [in the form of an ad specialty]. On the negative side, it could hurt smaller companies that have a good product and aren't spending on promotional products."