Friday, August 28, 2009

A nice article about the book

Well you have to love nice press about the book. Here is an article in the Coshocton Tribune about the new book!

Thursday, August 27, 2009

The New Book...In Hand!

So now it feels real! I have copies of my new book Think Big Marketing For Small Business in my hands! After a long process, it is exciting to see the fruits of my labor. If you are interested in getting an advance copy, please let me know. They are $20 and I will sign them!

Thursday, August 20, 2009

Release Date for the Book!

We have an official release date of the new book Think Big Marketing for Small Business! October 19th is the date the publisher has named, but don't wait! You can actually place pre-orders now with the publisher.

"If you are looking to increase sales and profitability for your small business, then it's time to start thinking big! In Think Big Marketing for Small Businesses, you can learn to:

�Create Your Think Big Marketing Plan
�Decrease Your Marketing Waste
�And Reach Customers Right Where They Are!

Think Big Marketing for Small Businesses helps you create a targeted marketing approach that is sure to be on the mark! And since Think Big Marketing is written for the busy small business owner, it is quick and easy to read! So don�t wait another minute to take your small business to the next level�get this book and start thinking big today!"

Friday, August 14, 2009

Survey on Social Media

Survey: Industry Firms Use Social Networks For Business

A new ASI survey confirms that social networking is gaining popularity as a sales and promotional tool among distributors, suppliers and decorators. Nearly 90% of survey respondents feel social networking already is or will become a good way to publicize their business in the future. In addition, more than half of those surveyed expect to increase the amount of time they spend using social networking sites over the next two years.

While there's no consensus about which networking site will be most relevant in the future within the ad specialty industry, LinkedIn and Facebook clearly hold significant value today. Almost 76% of distributors and 70% of suppliers use LinkedIn for business, while 59% of distributors and 62% of suppliers have Facebook accounts. The vast majority of respondents are aware of Twitter, however only 12% of distributors and 18% of suppliers currently have Twitter accounts. MySpace is commonly known as a social networking site, but only 20% of distributors and 15% of suppliers use MySpace for work purposes. Among respondents, the usage of YouTube is mostly personal, with very small numbers of distributors, suppliers and decorators using the video sharing Web site for business.

The survey also shows that a significant number of respondents who use MySpace (22% among distributors) have inactive accounts. By comparison, there are very few LinkedIn accounts that are inactive. Respondents are also more likely to have separate business and personal accounts for Facebook and Twitter.

A total of 1,364 industry professionals responded to the survey, which took place earlier this summer.

Tuesday, August 4, 2009

This project has been a long time coming for me, so each step is exciting! I just got this proof for the cover from the publisher. What do you think?