In the Donna Summer song that was popular that was popular in the 80's, Donna reminds us that "She works hard for her money so you better treat her right!" The message (that I choose to receive here) is that if someone is working hard, then we better appreciate their efforts...they deserve it. That is a great sentiment.
But today, working hard is simply not enough.
Too many people, in a lot of industries (including promotional products) are continuing to "work hard" for less reward. Why? Because they are working hard on things that can be done easier, cheaper, and quicker for free, by the client. As Seth Godin points out here, the Wedding Photographer with the fancy equipment has to deal with the fact that everyone in the room has a nice camera in their pocket.
As Seth says, that doesn't mean the game is over. It means the game has changed. How can you (in whatever the business or industry) work on the things that are NOT accessible by everyone to make yourself valuable? What can you provide?
It's a question that each of us better be asking ourselves each day!
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