What is your USP? That is a question I have asked myself and my clients for a long time. It's an important question to consider so that you can see how to position yourself in the market...and specifically against your competition. Another way of asking is, "Why should customers buy from you?"
Now it's time to take it up a notch.
In this world filled with noise and confusion, you have to do more than be different sometimes. You need to stand out...at least to someone! This does not necessarily mean that you need to channel your inner Miley Cyrus and make a complete spectacle of yourself.
But I do think you need to push the envelope in some way.
Does that mean you are providing more information for customers? Are you totally over the top with service? It's about providing more value in some way. How do you break through the noise?
So regardless of your field, you need to be thinking of ways to "Push The Envelope" in a way that is specifically good for you customer. If you can do that, you are on the right track to success!
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