Monday, October 14, 2013

Great Causes are Great Because...

Yesterday was the Healthy Is Beautiful 10k in Tuscarawas County and several of us from HMC had an opportunity to be a part of it.  (We will post video soon!)  It was a fantastic event and it was done extremely well.  It was one of those events that had all of the i's dotted and t's crossed.  Good stuff.


Our family also was excited because we were able to do this race in memory of my grandmother (Peggy Heakin) who had Parkinson's disease.  This race raised money for a new unit at Union Hospital that will help folks affected by this disease.  So we made it a family affair.

But this event was done right for a few great reasons:

1)  They went BIG:  The goal for this race (from the organizer Mark Luikart) was to raise $100,000!  Now that's a goal!  Here's the thing, sometimes goals like this can be overwhelming.  But no one reaches $100,000 if they only shoot for $5,000.  If you want to really rally and group and make a difference...go BIG!

2)  Made it a team thing:  The race organizers had people register in teams.  This can be tough because runners tend to be loners sometimes.  But it got folks going who would not have otherwise come because they needed to be on a team.  And it built in your support group!

3)  Rallied the Community:  They asked each runner to raise money.  This was a risk too.  But I heard this on the race course:

Man:  Do you know that guy?
Woman:  Yes, he sponsored me!  He is the owner of XXX Pizza!

Now that couple has a real connection with the owner of the pizza shop.  They worked together to do something great.  That's good for both of them!

4)  Focus on the Experience:  The event gave great gifts and had an unbelievable meal afterwards.  Those are hard costs that I am sure are hard to swallow on the front end.  But what an experience for the racer!  Now I am sure (as are those that were there) to tell others to do this race because it was a great experience!

So thanks to the organizers of this great race!  I am sore but inspired to take on Monday thanks to you!

1 comment:

Mark Luikart said...

Thank you Christine and Hasseman Marketing for helping to make our event a success!