Anyone that is in business or in sales (and we are all in sales) has done this at one time or another. We all think we "know" our customer so well that we know their wants and needs. And hopefully you do. But we don't always know for sure. Sometimes they are working on something we don't know about. Other times something has changed and they have different needs.
This happened to me recently...here's the story.
The moral of the story is...don't say no before your customer can. Show them your best and craziest ideas. You may be surprised which ones they go with!
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