As a company that provides video production services, we spend a lot of time telling our clients that "storytelling" is the key to great video. And by the way, we are right. But it's also worth mentioning that when you have a compelling story, video can be the MOST effective tool to tell it.
Here is a short blog post from Seth Godin about this fact. Here he will lead you to a video you really should watch.
Not only will it probably be thought provoking. But it also serves to show you how video can be used to tell your story really well!
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