Monday, October 7, 2013

Would You Dress As A Pig For $50,000?

Maybe this sounds like a silly question, but it's a real one that Shark Tanks Barbara Corcoran posed to a business owner on the show.  Barbara, a real estate mogul and national celebrity spends some time in this article talking about the power of a gimmick in business.

Though I think "Gimmick" has a little bit of a negative connotation, I understand what she is saying.  It's about having a hook.  It's your Unique Selling Proposition (USP).  It's the thing that makes someone remember you through the clutter and the noise.

So two questions...

Do you think a business needs a Gimmick?

Would  you dress up as a pig for $50,000?

I would.  :)

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