From the way your work place sounds when someone walks in, to the way they are greeted, to the way the product is delivered...it's all apart of the Customer Experience. In today's economy, consumers are looking harder than ever for an experience that gives them human connection. The hyper-fast world has created a situation where, if you take a second to do more, you can truly stand out!
That is why we talk about "Delivering Marketing Joy" at Hasseman Marketing. You have to do something more to connect with your customers or they can find your product or service elsewhere.
Here is a blog about some companies that are focusing on the customer experience. You can learn something from each of them.
So what are you doing to enhance the customer experience? And if nothing, what can you do today?
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