One Game Playoff in Baseball...Sense of Urgency

I am a big sports fan.  But I typically don't follow baseball.  I love the game in person, but struggle to follow any games on TV.  Recently Major League Baseball had a one game wild card game for several teams and some purists were complaining. 

Here is why I think this one game playoff was a good thing!  It created a sense of urgency. 

I think the lesson is that we need to create a sense of excitement and urgency in our business too!  What are you doing to break through the clutter out there?  Make sure to create content that makes people stop and tune in!