One of the most overlooked strategies in small business marketing today is "humanizing." With technology expanding as fast as it is, we have a great opportunity to create a great deal of content (i.e. messages) to communicate to our customers. But we need to make sure we are doing so in a way that "humanizes" our brand.
We want our customers (and potential customers) to feel a kinship with our company and our brand. One easy way to do this is to show the "faces" of your company. See this video here.
Humans are naturally drawn to other humans. So when your advertising has faces as a part of it, the ad (or message) will gain more eyeballs. More eyeballs=more impact.
So whether your are creating a video, social media post, or custom calendar. Consider showing the "faces" of your company for more impact!
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