With a tagline of "Delivering Marketing Joy," you probably would not be surprised to know, we love stories about companies and (more importantly) individuals doing that something extra to make the customer experience special. The fact is, most of these acts are really "little" things that make a "big" difference in the life of one customer.
The great thing about this little act is that it humanizes the interaction. It makes the customer feel like a person...a valued person.
This article highlights some great examples of "Intelligent Acts of Kindness." The best part is, they are not rocket science. When you read them you can say "Awww..." and "Duh!" all at the same time. They are things that you can do. They are things I can do. And of course they are things we wish (and hope) someone will do for us.
So be that light in someones day today when you don't have too. You will become a little ray of sunshine...and a Deliverer of Marketing Joy.
Enjoy!
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