I love the idea of being more authentic. I think that is a constant balance. Because let's face it, you are not the same person with your customers as you are with your friends. You are different with your aunts and uncles than you are with strangers. This doesn't mean you are not authentic. It means you are careful about your perception in relationship to your audience.
But are you being overly grandiose in describing yourself or your company online?
That article made me smile. And it's going to make me go and check my LinkedIn profile! :)
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