Since we are video production company, we get lots of video requests (that's a good thing). One thing that happens quite a bit is an organization will say, "We would like a 15 minute video."
Without exception I say, "No you don't."
This is not because they don't need a video. Quite the contrary, most businesses need to do more with video, not less. But when doing a video, less IS more! You need to keep it short.
As I mention in this video blog, that movie trailer that annoyed you for giving away "the whole movie" was only 2 1/2 minutes long!
So if you want a video that tells your story, keep it short. The rule of thumb is, think about how long you think it might need to be and then cut it by 2/3!
Keep it short and you will keep their attention!
No comments:
Post a Comment