Measuring What Matters

One of the reasons its important to have goals or rules within any organization is so you can measure the level of success.  You measure what matters.  Or as a leader, you show your organization what matters by what you measure.

There is a danger in measuring too many things.  We can certainly do this with technology in business.  We can measure all sorts of metrics!  There is a dazzling array of interesting statistics that we can place onto any marketing campaign, sales process, etc.

I think part of the job of a leader is to measure the right things.  If you don't measure anything, you create chaos (and not one that will last long).  But if you measure everything you will drive everyone (including yourself) crazy.

So the goal is to measure what really matters to you and your organization.  What really matters enough to measure?