Reaching Customers Right Where They Are

It’s a cold winter evening.  The work day is nearly complete.  Rebecca looks out her office window and notices that darkness has already set in.  These shorter days sometimes drag her mood down and make her temper as short as the sunshine.  

But the day is not done for Rebecca yet.  She has yet to make her decision on what interior decorator she is going to use in her new office.  Her new law practice is doing well, but Rebecca wants to make sure that the image she wants to portray is carried through the entire facility.  Oh, and she wants to like the environment too.  After all, she is going to spend most of her waking hours here for the next several years!

Rebecca takes a deep breath and sets her folder aside.  There are several decorators to consider and they all come highly recommended.  

She looks to her left and sees lovely calendar that XYZ Decorations dropped off last week.  It’s sat on her desk ever since.  Rebecca thumbs through the months and sees different designs, from different locations on each month.  

“Wow.  XYZ has some great designs,” she says to no one in particular.  “In offices and homes…they seem to nail it.  Maybe I am making this too hard.”

Rebecca reaches for her phone and calls to discuss her project with XYZ. 

And they live happily ever after!  

 The cynics in the room will be saying “Yeah, sure!  If it were only that easy!”  But here’s the thing folks…sometimes it is.  

Promotional products are a fantastic advertising medium to reach customers and prospects right where they make their purchasing decisions!  If you have a product where these decisions are made in the office, you can tailor make your campaign to reach into offices.  Are the purchasing decisions for your organization made in the home, kitchen, garage, etc.?  Figure out where you want to reach your prospects or customers and then create your items to reach them there!

Let’s use the office as the place that your customers are most likely to make their purchasing decisions.  There is some VERY valuable real estate you may want to own in that area!  In the example above, Rebecca decided based on a custom calendar that showcased XYZ’s fantastic design.  So the decorator (who was obviously targeting office design jobs) created a lovely calendar (essentially a hanging brochure for her) that captured valuable office real estate on prospects’ walls.

What about that desk?  There are some very logical places to gain valuable “desk space.”  You could create a really cool looking mouse pad.   “But everyone already has a mouse pad,” you might say.  And you might be right.  But I have found that if you give someone a better or cooler (or just newer mouse pad) they will often use yours.  

Not into calendars and mouse pads?  I might disagree, but okay!  What about pen holders, desk calendars, notecubes, scratch pads, sticky note holders, letter openers, coasters, tape dispensers, staplers, or clocks?  Not enough ideas?  Keep looking around your desk and see what invaluable item you can’t seem to live without.  My guess is, you can do that as a promotional item with great effectiveness.

You get the idea.  You need to spend time envisioning what your perfect clients office might look like…then give them a promotional item they will love to keep!