One thing I love to do is meet with and discuss new businesses. I love the enthusiasm and potential that I see in the eyes of those about to embark on the journey. I like to help them brainstorm and consider different ideas and opportunities. But there are challenges too.
I had the chance to meet with a new business recently and the big challenge was choosing a direction. You see, at the beginning of the entrepreneurship journey, you see ALL of the opportunities. That's great. But it can really take away focus from the thing you can do to make money today.
Before you can decide a marketing strategy (or anything really) you need to know exactly what you are selling. As the old saying goes, "If you think everyone is your customer, then no one is your customer."
And this goes for not so new businesses too! Sometimes we try to do everything and do nothing really well. So find the thing you are really great at...and do that better than anyone!
By knowing who you are, it will be much easier to tell customers!
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