Recently, the Hasseman Marketing team went to a regional promotional products show at Put In Bay. Our local OPPA group created the PAB (Promotions at the Bay) a few years ago. This is a different kind of show for a few reasons.
First, it is in Put In Bay! It's a very fun atmosphere and a more laid back place to do business. The other big difference is the investment it takes for distributors to attend the show. There is travel, overnights, ferry tickets, food and more. All in all, it takes a more dedicated kind of business person to "invest" the money to make this a priority. At HMC, we are proud to be a consistent participant.
*Let me be clear that I am NOT talking about our supplier partners here. They spend money at all of these events and we (at Hasseman Marketing) appreciate that! But for people on our side of the business, many of these regional shows are free.
I bring this up for two reasons. First, if the people you are doing business are not investing their time and money to be the very best at what they do, how can they possibly be doing the best work for you? Just something to consider!
Second, what are YOU doing (in any industry) to make sure you are on top of your game? What trainings or events do you attend? How are you helping your overall industry? It's something you (should) expect from your suppliers. Are you doing the same for your customers?
Remember, unless you're the lead dog the view never changes.
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