New data released by payroll firm ADP shows 52% of small businesses expect to grow over the coming 12 months, with 35% believing their volumes will at least stay the same. The results demonstrate an increase in optimism among business owners who now closely link operational efficiency with improved sales. "In today's economy, small business owners are watching cash flow more closely than ever," said Regina Lee, president of ADP's small business services. "That reality, combined with ever-growing time pressures, means small business owners are looking to spend more time growing their businesses and less time on the administrative burdens of running them."
The ADP survey also shows the lifestyle of many small business owners is changing, with 90% of respondents saying they spend some time working outside of the office during the week. Further, about 30% of respondents said they're spending a larger amount of time working away from the office, on average about nine hours every week.
Complementing their busy lifestyles, small business owners are using more Smartphones to increase the efficiency of their operations, according to ADP data. Six out of 10 executives surveyed own a Smartphone, with 80% of respondents using them for business. Mobile devices are primarily used by business owners to help with customer relations (77%) and time management (53%), according to ADP. "Companies serving the small business sector need to adapt with them, leveraging new technologies like Smartphones and faster networks to bring trusted resources to clients wherever they choose to work," said Lee.
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