New Study on Advertising MediaA new study by the PPAI conclusively finds that adding promotional products to your advertising mix can substantially increase your advertising effectiveness.
Though we all knew that already...it's nice to see it in the form of new research. In the study, adding a promotional product to the mix increased the favorable attitude toward the ad in all cases (up to 44%). Want to read the entire 55 page document for details? Check out the link!
http://www.ppa.org/NR/rdonlyres/4500D15A-91E0-4482-B9B4-A778758A86D7/0/RS8037PPAI_Report.pdf
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