Maybe this sounds like a silly question, but it's a real one that Shark Tanks Barbara Corcoran posed to a business owner on the show. Barbara, a real estate mogul and national celebrity spends some time in this article talking about the power of a gimmick in business.
Though I think "Gimmick" has a little bit of a negative connotation, I understand what she is saying. It's about having a hook. It's your Unique Selling Proposition (USP). It's the thing that makes someone remember you through the clutter and the noise.
So two questions...
Do you think a business needs a Gimmick?
Would you dress up as a pig for $50,000?
I would. :)
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