Ron Burgandy and Dodge Durango...The Legend Continues

Do you know what is better than having an ad campaign that really creates a great response.  An ad campaign that is so "massive" that it creates a buzz before it even gets on the air!

Will Ferrell as Ron Burgandy is doing just that in his new commercials for the Dodge Durango!

What I like about this campaign (other than they make me laugh) is that they have an entire portion of the campaign built for the web too!

Check out just a taste of this "massive" campaign here!

What do YOU think?