It was a great weekend for the first time in my spring season, and my wife and I actually had the time to work in the yard. (My wife did most of the work, but who's counting?). But it reminded me that now is a great time to plant the seeds of growth for your business. Here are some tips on the way to grow your business through email marketing!
1. Only send emails to persons who have requested it. Don’t SPAM. It’s unwanted, ineffective and will tarnish your company’s reputation.
2. Only include content relevant to the person who requested it.
3. Be consistent with your sending frequency. Pick a schedule and stick to it.
4. In most cases, send B2B emails Tuesday through Thursday. Send them around 9:30 or 1:30. It’s best to avoid B2B emails after 4pm or on weekends.
5. Business to consumer emails should go 5pm to 8pm Tuesday – Thursday or Friday evening to Sunday afternoon.
6. To improve deliverability add a message at the top of your emails that says something like: To ensure receipt of our emails, please add kirby@hassemanmarketing.com to your Address Book.
7. Make the from name of the email either the company name or the name of the person sending it. Once you choose that name, keep it. During the split second decision subscribers make whether to open your email, the most important facor in their decision is whether they recognize the FROM name.
8. When possible in clued both a plain text and HTML message. 5% of those receiving the message will only see a message with nothing if you don’t do this. Most email management companies help you do this.
9. Don’t use all caps or multiple exclamation points within your subject line or body. Doing this will trigger spam filters.
10. Build your list at every opportunity. If you have retail locations, add a point of sale sign up form. At conferences or events ask everyone you speak with if you may add them to your list after you exchange cards. Finally, add your newsletter sign up form to every page on your website.
Want more great tips like this? Check out the Think Big Marketing Business Kit!
Monday, May 24, 2010
Thursday, May 20, 2010
Hiring Trends Point Upward
Spurred by more private-sector and Census-related hiring, April employment in the U.S. grew at the fastest pace in four years with companies adding nearly 300,000 jobs. Government data also shows 121,000 more jobs were created in February and March than initial reports estimated. Additionally, with the rise in employment, private payrolls have now grown for four consecutive months, led by gains in the manufacturing and service sectors.
Separately, the latest Employment Trends Index provided by The Conference Board, a private research firm, rose to 94.7 in April, up from 93.9 in March. The index, which uses eight components to measure employment growth and predict the future job market, improved for the eighth straight month. Also, reflecting a new wave of spending, The Conference Board's Consumer Confidence Index rose more than five points in April, reaching 57.9. "Consumers' concerns about current business and labor market conditions eased again," said Lynn Franco, director of The Conference Board's research center. "Looking ahead, continued job growth will be key in sustaining positive momentum."
Internationally, many nations are joining the U.S. in seeing slow, but steady economic growth in 2010. In the first quarter, the economies of Great Britain, Germany, France, Canada, Brazil, China and India all improved.
Separately, the latest Employment Trends Index provided by The Conference Board, a private research firm, rose to 94.7 in April, up from 93.9 in March. The index, which uses eight components to measure employment growth and predict the future job market, improved for the eighth straight month. Also, reflecting a new wave of spending, The Conference Board's Consumer Confidence Index rose more than five points in April, reaching 57.9. "Consumers' concerns about current business and labor market conditions eased again," said Lynn Franco, director of The Conference Board's research center. "Looking ahead, continued job growth will be key in sustaining positive momentum."
Internationally, many nations are joining the U.S. in seeing slow, but steady economic growth in 2010. In the first quarter, the economies of Great Britain, Germany, France, Canada, Brazil, China and India all improved.
Tuesday, May 18, 2010
Great Summer Promotion!
Welcome to the Hasseman Marketing Summer Promotion…and things are heating up!
From now until the end of July, Hasseman Marketing will help you get ready for your summer time at the pool (or beach) with our Beach Towel Contest!
Beginning now, any customer that purchases $750 or more in promotional items or video work, will receive this beautiful Hasseman Marketing beach towel for FREE! This 35” x 60” premium towel depicts the “board meeting” that most of us would like to have! We can help you promote your company AND get you a great summer gift.
And…don’t forget…our Hasseman Marketing Customer Appreciation Show.
September 30th Noon – 6pm
This year’s theme is “Meet Me In Margaritaville!”
As many of you know, this is a great event that not only allows us to say “thank you” for your business, but also gives you an opportunity to see some of the latest and greatest promotions in our industry. We have over 10 suppliers coming so far! We hope to see you there!
Thank you for your continued support…and please contact us today to place your order and receive your Hasseman Marketing Beach Towel!
Want more information? Just contact us at HMC at (740) 622-7429.
From now until the end of July, Hasseman Marketing will help you get ready for your summer time at the pool (or beach) with our Beach Towel Contest!
Beginning now, any customer that purchases $750 or more in promotional items or video work, will receive this beautiful Hasseman Marketing beach towel for FREE! This 35” x 60” premium towel depicts the “board meeting” that most of us would like to have! We can help you promote your company AND get you a great summer gift.
And…don’t forget…our Hasseman Marketing Customer Appreciation Show.
September 30th Noon – 6pm
This year’s theme is “Meet Me In Margaritaville!”
As many of you know, this is a great event that not only allows us to say “thank you” for your business, but also gives you an opportunity to see some of the latest and greatest promotions in our industry. We have over 10 suppliers coming so far! We hope to see you there!
Thank you for your continued support…and please contact us today to place your order and receive your Hasseman Marketing Beach Towel!
Want more information? Just contact us at HMC at (740) 622-7429.
Thursday, May 13, 2010
Government Reports Show Employment Surge
Need some good news for the day?
Spurred by more private-sector and Census-related hiring, April employment in the U.S. grew at the fastest pace in four years with companies adding nearly 300,000 jobs. Government data also shows 121,000 more jobs were created in February and March than initial reports estimated. Additionally, with the rise in employment, private payrolls have now grown for four consecutive months, led by gains in the manufacturing and service sectors. "There are a lot of people out there who are still experiencing real hardship," said President Obama, at a briefing at the White House. "We've got a ways to go. But we've also come a very long way."
Separately, the latest Employment Trends Index provided by The Conference Board, a private research firm, rose to 94.7 in April, up from 93.9 in March. The index, which uses eight components to measure employment growth and predict the future job market, improved for the eighth straight month. Also, reflecting a new wave of spending, The Conference Board’s Consumer Confidence Index rose more than five points in April, reaching 57.9. "Consumers' concerns about current business and labor market conditions eased again," said Lynn Franco, director of The Conference Board’s research center. "Looking ahead, continued job growth will be key in sustaining positive momentum."
Internationally, many nations are joining the U.S. in seeing slow, but steady economic growth in 2010. In the first quarter, the economies of Great Britain, Germany, France, Canada, Brazil, China and India all improved. Yet, despite a flurry of positive global and domestic economic indicators, the Federal Reserve remains likely to keep interest rates near zero for at least several more months as analysts foresee little chance of inflation in the immediate future.
Spurred by more private-sector and Census-related hiring, April employment in the U.S. grew at the fastest pace in four years with companies adding nearly 300,000 jobs. Government data also shows 121,000 more jobs were created in February and March than initial reports estimated. Additionally, with the rise in employment, private payrolls have now grown for four consecutive months, led by gains in the manufacturing and service sectors. "There are a lot of people out there who are still experiencing real hardship," said President Obama, at a briefing at the White House. "We've got a ways to go. But we've also come a very long way."
Separately, the latest Employment Trends Index provided by The Conference Board, a private research firm, rose to 94.7 in April, up from 93.9 in March. The index, which uses eight components to measure employment growth and predict the future job market, improved for the eighth straight month. Also, reflecting a new wave of spending, The Conference Board’s Consumer Confidence Index rose more than five points in April, reaching 57.9. "Consumers' concerns about current business and labor market conditions eased again," said Lynn Franco, director of The Conference Board’s research center. "Looking ahead, continued job growth will be key in sustaining positive momentum."
Internationally, many nations are joining the U.S. in seeing slow, but steady economic growth in 2010. In the first quarter, the economies of Great Britain, Germany, France, Canada, Brazil, China and India all improved. Yet, despite a flurry of positive global and domestic economic indicators, the Federal Reserve remains likely to keep interest rates near zero for at least several more months as analysts foresee little chance of inflation in the immediate future.
Wednesday, April 28, 2010
Some quick video tips!
Now is a great time to start a new video project. Here are some quick tips to help ensure an effective video that is on time and on budget!
1) Have a vision with what you want in advance. So many people have no idea what message they want to portray or what they want it to look like. Though you need to leave it to the professional to make it work, you having an idea of what you want will help them create what you want...on the first try!
2) Use Faces to Sell the Vision. People's eyes are naturally attracted to faces. Use closer shots to really show the emotion of the video.
3) Use Testimonials to tell the story (when appropriate). If you can get your clients to tell your story for you, it's very powerful. They have no agenda in the video, so their story can have more credibility and be more powerful.
4) Keep it simple...keep it short! Make sure the video is not just interesting to you...but to the viewer. Get your message across and then give them an opportunity to contact you. Our attention spans are very short these days. Remember that when you are creating the video!
Need more great tips like this? Check out the book Think Big Marketing For Small Business today! If you are interested in a video production project, please contact us at (740) 622-7429!
1) Have a vision with what you want in advance. So many people have no idea what message they want to portray or what they want it to look like. Though you need to leave it to the professional to make it work, you having an idea of what you want will help them create what you want...on the first try!
2) Use Faces to Sell the Vision. People's eyes are naturally attracted to faces. Use closer shots to really show the emotion of the video.
3) Use Testimonials to tell the story (when appropriate). If you can get your clients to tell your story for you, it's very powerful. They have no agenda in the video, so their story can have more credibility and be more powerful.
4) Keep it simple...keep it short! Make sure the video is not just interesting to you...but to the viewer. Get your message across and then give them an opportunity to contact you. Our attention spans are very short these days. Remember that when you are creating the video!
Need more great tips like this? Check out the book Think Big Marketing For Small Business today! If you are interested in a video production project, please contact us at (740) 622-7429!
Friday, April 23, 2010
Free Book Offer
For those of you that have been interested in getting a Think Big Marketing Kit and have not...now is the time to pull the trigger! In addition to the 60 Day Money Back Guarantee and the New Price (only $199), we are now going to give a FREE Think Big Marketing Book to the first 20 people to order!
There is just no reason not to order! Check out the kit here!
There is just no reason not to order! Check out the kit here!
Thursday, April 22, 2010
Survey Forecasts Business Growth
If you are looking for good economic news (and I am!) there are lots of indicators pointing up. Here's another...
The index of leading indicators posted a gain of 1.4% in March, the largest increase in 10 months and another sign of a recovering economy. The figures, released this week by the Conference Board, indicate expected growth in the economy over the next three to six months. "The indicators point to a slow recovery that should continue over the next few months," said Ken Goldstein, an economist with the Conference board. "Strength of demand remains the big question going forward. Improvement in employment and income will be the key factors in whether consumers push the recovery on a stronger path."
The 1.4% increase is greater than initial estimates, which had pinned growth closer to 1%. The board also revised its February total to .4%, after it initially reported a .1% increase. In total, seven of the 10 leading indicators grew last month, including the spread between short-term and long-term interest rates (a sign of belief in future economic growth).
Economists believe the data indicates a perking up of the housing market and manufacturing after a tough winter in the Northeast, as well as broader trends of improved consumer spending and corporate investment in technology.
However, forecasts for next month are not as optimistic. "We look for a much smaller increase in the index in April," wrote Ian Shepherdson, chief U.S. economist with High Frequency Economics. "The index, in our view, is very likely overstating growth substantially.”
The index of leading indicators posted a gain of 1.4% in March, the largest increase in 10 months and another sign of a recovering economy. The figures, released this week by the Conference Board, indicate expected growth in the economy over the next three to six months. "The indicators point to a slow recovery that should continue over the next few months," said Ken Goldstein, an economist with the Conference board. "Strength of demand remains the big question going forward. Improvement in employment and income will be the key factors in whether consumers push the recovery on a stronger path."
The 1.4% increase is greater than initial estimates, which had pinned growth closer to 1%. The board also revised its February total to .4%, after it initially reported a .1% increase. In total, seven of the 10 leading indicators grew last month, including the spread between short-term and long-term interest rates (a sign of belief in future economic growth).
Economists believe the data indicates a perking up of the housing market and manufacturing after a tough winter in the Northeast, as well as broader trends of improved consumer spending and corporate investment in technology.
However, forecasts for next month are not as optimistic. "We look for a much smaller increase in the index in April," wrote Ian Shepherdson, chief U.S. economist with High Frequency Economics. "The index, in our view, is very likely overstating growth substantially.”
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