Friday, August 28, 2009
A nice article about the book
Well you have to love nice press about the book. Here is an article in the Coshocton Tribune about the new book!
Thursday, August 27, 2009
The New Book...In Hand!
So now it feels real! I have copies of my new book Think Big Marketing For Small Business in my hands! After a long process, it is exciting to see the fruits of my labor. If you are interested in getting an advance copy, please let me know. They are $20 and I will sign them!
Thursday, August 20, 2009
Release Date for the Book!
We have an official release date of the new book Think Big Marketing for Small Business! October 19th is the date the publisher has named, but don't wait! You can actually place pre-orders now with the publisher.
http://www.publishamerica.net/product28864.html
"If you are looking to increase sales and profitability for your small business, then it's time to start thinking big! In Think Big Marketing for Small Businesses, you can learn to:
�Create Your Think Big Marketing Plan
�Decrease Your Marketing Waste
�And Reach Customers Right Where They Are!
Think Big Marketing for Small Businesses helps you create a targeted marketing approach that is sure to be on the mark! And since Think Big Marketing is written for the busy small business owner, it is quick and easy to read! So don�t wait another minute to take your small business to the next level�get this book and start thinking big today!"
http://www.publishamerica.net/product28864.html
"If you are looking to increase sales and profitability for your small business, then it's time to start thinking big! In Think Big Marketing for Small Businesses, you can learn to:
�Create Your Think Big Marketing Plan
�Decrease Your Marketing Waste
�And Reach Customers Right Where They Are!
Think Big Marketing for Small Businesses helps you create a targeted marketing approach that is sure to be on the mark! And since Think Big Marketing is written for the busy small business owner, it is quick and easy to read! So don�t wait another minute to take your small business to the next level�get this book and start thinking big today!"
Friday, August 14, 2009
Survey on Social Media
Survey: Industry Firms Use Social Networks For Business
A new ASI survey confirms that social networking is gaining popularity as a sales and promotional tool among distributors, suppliers and decorators. Nearly 90% of survey respondents feel social networking already is or will become a good way to publicize their business in the future. In addition, more than half of those surveyed expect to increase the amount of time they spend using social networking sites over the next two years.
While there's no consensus about which networking site will be most relevant in the future within the ad specialty industry, LinkedIn and Facebook clearly hold significant value today. Almost 76% of distributors and 70% of suppliers use LinkedIn for business, while 59% of distributors and 62% of suppliers have Facebook accounts. The vast majority of respondents are aware of Twitter, however only 12% of distributors and 18% of suppliers currently have Twitter accounts. MySpace is commonly known as a social networking site, but only 20% of distributors and 15% of suppliers use MySpace for work purposes. Among respondents, the usage of YouTube is mostly personal, with very small numbers of distributors, suppliers and decorators using the video sharing Web site for business.
The survey also shows that a significant number of respondents who use MySpace (22% among distributors) have inactive accounts. By comparison, there are very few LinkedIn accounts that are inactive. Respondents are also more likely to have separate business and personal accounts for Facebook and Twitter.
A total of 1,364 industry professionals responded to the survey, which took place earlier this summer.
A new ASI survey confirms that social networking is gaining popularity as a sales and promotional tool among distributors, suppliers and decorators. Nearly 90% of survey respondents feel social networking already is or will become a good way to publicize their business in the future. In addition, more than half of those surveyed expect to increase the amount of time they spend using social networking sites over the next two years.
While there's no consensus about which networking site will be most relevant in the future within the ad specialty industry, LinkedIn and Facebook clearly hold significant value today. Almost 76% of distributors and 70% of suppliers use LinkedIn for business, while 59% of distributors and 62% of suppliers have Facebook accounts. The vast majority of respondents are aware of Twitter, however only 12% of distributors and 18% of suppliers currently have Twitter accounts. MySpace is commonly known as a social networking site, but only 20% of distributors and 15% of suppliers use MySpace for work purposes. Among respondents, the usage of YouTube is mostly personal, with very small numbers of distributors, suppliers and decorators using the video sharing Web site for business.
The survey also shows that a significant number of respondents who use MySpace (22% among distributors) have inactive accounts. By comparison, there are very few LinkedIn accounts that are inactive. Respondents are also more likely to have separate business and personal accounts for Facebook and Twitter.
A total of 1,364 industry professionals responded to the survey, which took place earlier this summer.
Tuesday, August 4, 2009
Friday, July 31, 2009
Great words of Wisdom!
Written By Regina Brett, 90 years old, of The Plain Dealer,Cleveland , Ohio
"To celebrate growing older, I once wrote the 45 lessons life taughtme.. It is the most-requested column I've ever written.My odometer rolled over to 90 in August, so here is the column oncemore:
1. Life isn't fair, but it's still good.
2. When in doubt, just take the next small step.
3. Life is too short to waste time hating anyone...
4. Your job won't take care of you when you are sick. Your friends andparents will. Stay in touch
5. Pay off your credit cards every month.
6. You don't have to win every argument. Agree to disagree.
7. Cry with someone. It's more healing than crying alone.
8. It's OK to get angry with God. He can take it.
9. Save for retirement starting with your first paycheck.
10. When it comes to chocolate, resistance is futile.
11. Make peace with your past so it won't screw up the present.
12. It's OK to let your children see you cry.
13. Don't compare your life to others. You have no idea what theirjourney is all about.
14. If a relationship has to be a secret, you shouldn't be in it.
15. Everything can change in the blink of an eye. But don't worry; Godnever blinks.
16. Take a deep breath. It calms the mind.
17. Get rid of anything that isn't useful, beautiful or joyful.
18. Whatever doesn't kill you really does make you stronger.
19. It's never too late to have a happy childhood. But the second oneis up to you and no one else.
20. When it comes to going after what you love in life, don't take nofor an answer.
21. Burn the candles, use the nice sheets, wear the fancy lingerie.Don't save it for a special occasion. Today is special.
22. Over prepare, then go with the flow.
23. Be eccentric now. Don't wait for old age to wear purple.
24. The most important sex organ is the brain.
25. No one is in charge of your happiness but you.
26. Frame every so-called disaster with these words 'In five years,will this matter?'
27. Always choose life.
28. Forgive everyone everything.
29. What other people think of you is none of your business.
30. Time heals almost everything. Give time time.
31. However good or bad a situation is, it will change.
32. Don't take yourself so seriously. No one else does.
33. Believe in miracles.
34. God loves you because of who God is, not because of anything youdid or didn't do.
35. Don't audit life. Show up and make the most of it now.
36. Growing old beats the alternative -- dying young.
37. Your children get only one childhood.
38. All that truly matters in the end is that you loved.
39. Get outside every day. Miracles are waiting everywhere.
40. If we all threw our problems in a pile and saw everyone else's,we'd grab ours back.
41. Envy is a waste of time. You already have all you need.
42. The best is yet to come.
43. No matter how you feel, get up, dress up and show up.
44. Yield.
45. Life isn't tied with a bow, but it's still a gift."
"To celebrate growing older, I once wrote the 45 lessons life taughtme.. It is the most-requested column I've ever written.My odometer rolled over to 90 in August, so here is the column oncemore:
1. Life isn't fair, but it's still good.
2. When in doubt, just take the next small step.
3. Life is too short to waste time hating anyone...
4. Your job won't take care of you when you are sick. Your friends andparents will. Stay in touch
5. Pay off your credit cards every month.
6. You don't have to win every argument. Agree to disagree.
7. Cry with someone. It's more healing than crying alone.
8. It's OK to get angry with God. He can take it.
9. Save for retirement starting with your first paycheck.
10. When it comes to chocolate, resistance is futile.
11. Make peace with your past so it won't screw up the present.
12. It's OK to let your children see you cry.
13. Don't compare your life to others. You have no idea what theirjourney is all about.
14. If a relationship has to be a secret, you shouldn't be in it.
15. Everything can change in the blink of an eye. But don't worry; Godnever blinks.
16. Take a deep breath. It calms the mind.
17. Get rid of anything that isn't useful, beautiful or joyful.
18. Whatever doesn't kill you really does make you stronger.
19. It's never too late to have a happy childhood. But the second oneis up to you and no one else.
20. When it comes to going after what you love in life, don't take nofor an answer.
21. Burn the candles, use the nice sheets, wear the fancy lingerie.Don't save it for a special occasion. Today is special.
22. Over prepare, then go with the flow.
23. Be eccentric now. Don't wait for old age to wear purple.
24. The most important sex organ is the brain.
25. No one is in charge of your happiness but you.
26. Frame every so-called disaster with these words 'In five years,will this matter?'
27. Always choose life.
28. Forgive everyone everything.
29. What other people think of you is none of your business.
30. Time heals almost everything. Give time time.
31. However good or bad a situation is, it will change.
32. Don't take yourself so seriously. No one else does.
33. Believe in miracles.
34. God loves you because of who God is, not because of anything youdid or didn't do.
35. Don't audit life. Show up and make the most of it now.
36. Growing old beats the alternative -- dying young.
37. Your children get only one childhood.
38. All that truly matters in the end is that you loved.
39. Get outside every day. Miracles are waiting everywhere.
40. If we all threw our problems in a pile and saw everyone else's,we'd grab ours back.
41. Envy is a waste of time. You already have all you need.
42. The best is yet to come.
43. No matter how you feel, get up, dress up and show up.
44. Yield.
45. Life isn't tied with a bow, but it's still a gift."
Saturday, July 25, 2009
A Great Sales Story!
I got this from Dale Limes ia email...I love it!
Successful Case History Story of the Week
shoe leather, bold moves, and a little bit of luck
The following story came from a discussion this week with Jim, one of our pros in Denver. I didn't ask Jim for permission to share his story, but I know he won't hate me. Jim has been working hard to get in the door of a large corporate account in one of those big office buildings with limited success. He had a phone relationship with one of the key buyers, but never secured a meeting......yet. He decided to take a bold step, and just go there with the hope personally dropping off some information, and hoping for an informal meeting.
As Jim entered the office building, he knew there would be a security desk, and a visitor pass would be needed. That is where his first stroke of luck came to fruition. He waited at the large desk for a few minutes, but there was no security guard in sight. Some salespeople would leave knowing they shouldn't go further, but not Jim. He decided to go to the elevators, not knowing what floor he needed, and try each one until he either met his destination, or got thrown out. He pushed the button for floor two, but for some reason the elevator went down....next piece of luck. Going the wrong way, the elevator went to the parking garage where he picked up a passenger. Asking this person if they knew where to find his target, she said, "sure fifth floor- we have the whole floor." "Oh, so you work there," Jim said. "Yes in marketing, who is it you are going to see," she said. Jim gave her the name, and she said, "I will take you right to him, I am going to see him too." Pretty good luck so far right?
They hit the fifth floor, and Jim's new friend took him right to the contact who said, "Jim I have been looking forward to meeting you, thanks for coming in." Flabbergasted, Jim thought- great , this is good stuff so far. Remember, Jim has no badge, and is not supposed to be in the building.
He is now standing with his main target who he only knew by phone, a marketing buyer ( new friend ) and what happens next? A young lady walks by and says, "Jim Woodburn! What are you doing here? I was going to call you this week". Turns out she was a buyer who left Jim's largest account, and Jim didn't know where she was. She turns to the other two and says, "Jim is the best promotion person in all of Denver. I was just going to look him up so I could get him to order some items for my department." Wow! Humble Jim just had the call of his life, and it all started by being bold, and taking a risk that many others would not take.
Moral of the story- Phone and email have become a primary, if not semi-exclusive means of communication for many in today's sales world. Getting out of the office, and into the brick and mortar of key businesses can present opportunities that neither of those approaches can. By nature, most salespeople don't like cold ( or in this case warm ) calling in person. However, you may miss out on opportunities to have chance encounters, unexpectedly hit if off with someone in person, and learn more by being there than you ever can on the phone or email.
Question- if you were in Jim's situation, and there was no security guard at the desk, would you have proceeded to the elevator, or left the building? As you plan you work over the coming months, schedule time to be out of the office, and inside the brick and mortar of new opportunities. You never know just how good, and lucky you will be!
Successful Case History Story of the Week
shoe leather, bold moves, and a little bit of luck
The following story came from a discussion this week with Jim, one of our pros in Denver. I didn't ask Jim for permission to share his story, but I know he won't hate me. Jim has been working hard to get in the door of a large corporate account in one of those big office buildings with limited success. He had a phone relationship with one of the key buyers, but never secured a meeting......yet. He decided to take a bold step, and just go there with the hope personally dropping off some information, and hoping for an informal meeting.
As Jim entered the office building, he knew there would be a security desk, and a visitor pass would be needed. That is where his first stroke of luck came to fruition. He waited at the large desk for a few minutes, but there was no security guard in sight. Some salespeople would leave knowing they shouldn't go further, but not Jim. He decided to go to the elevators, not knowing what floor he needed, and try each one until he either met his destination, or got thrown out. He pushed the button for floor two, but for some reason the elevator went down....next piece of luck. Going the wrong way, the elevator went to the parking garage where he picked up a passenger. Asking this person if they knew where to find his target, she said, "sure fifth floor- we have the whole floor." "Oh, so you work there," Jim said. "Yes in marketing, who is it you are going to see," she said. Jim gave her the name, and she said, "I will take you right to him, I am going to see him too." Pretty good luck so far right?
They hit the fifth floor, and Jim's new friend took him right to the contact who said, "Jim I have been looking forward to meeting you, thanks for coming in." Flabbergasted, Jim thought- great , this is good stuff so far. Remember, Jim has no badge, and is not supposed to be in the building.
He is now standing with his main target who he only knew by phone, a marketing buyer ( new friend ) and what happens next? A young lady walks by and says, "Jim Woodburn! What are you doing here? I was going to call you this week". Turns out she was a buyer who left Jim's largest account, and Jim didn't know where she was. She turns to the other two and says, "Jim is the best promotion person in all of Denver. I was just going to look him up so I could get him to order some items for my department." Wow! Humble Jim just had the call of his life, and it all started by being bold, and taking a risk that many others would not take.
Moral of the story- Phone and email have become a primary, if not semi-exclusive means of communication for many in today's sales world. Getting out of the office, and into the brick and mortar of key businesses can present opportunities that neither of those approaches can. By nature, most salespeople don't like cold ( or in this case warm ) calling in person. However, you may miss out on opportunities to have chance encounters, unexpectedly hit if off with someone in person, and learn more by being there than you ever can on the phone or email.
Question- if you were in Jim's situation, and there was no security guard at the desk, would you have proceeded to the elevator, or left the building? As you plan you work over the coming months, schedule time to be out of the office, and inside the brick and mortar of new opportunities. You never know just how good, and lucky you will be!
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