The War To Win Context

If you are paying ANY attention right now, you probably already understand that content marketing is all around us.  And with the advent of the social media revolution, we each have an opportunity we have not had in the past.  We have the ability to create content for very little money.  Now the key is to create GOOD content, and interesting content and valuable content.  That is one thing we are trying to do here at Hasseman Marketing with this new blog.

Here Gary Vaynerchuk and his brother AJ talk about how context is really important when it comes to business.

This message is powerful to me now as we try to ad more and more value to you...our customers and audience. 

Marketing Automation Explained...

Some of you have likely heard the term Marketing Automation.  But what does that mean?  What can it do to help my business or yours?  Here is a quick graphic blog from Entrepreneur that explains it quickly.  

What do you think?   Are you using Automation?

Now Is the Time To Plan Ahead

All of us want to always say "yes" to our customers.  But it's also important to help you plan ahead when things are moving slower in production...so here we go.  The production time (as we have recently found out) on apparel decoration is slower than normal.  We want to let you know so you can plan your year end gifts and uniform.  Check out this video blog with more. 

Felicia Day's 5 Tips on Making Viral Video Content

Since we are a video production company, we have people ask us regularly to make a "viral video."  That would be great.  But as anyone who has tried to do this can tell you, it's easier to say than do.  You can't always predict what will go "viral."  What you can do is create great content and do your best to promote it.

That being said, it is always great to hear from those that have had success.  And when they give tips about how to make great video content...we listen.  So check out this article on creating great video content here.  

Most Unusual Date Night (and Business Idea) Ever

Jeff Haden is a great writer and often provides great perspective on leadership and growth.  Today he highlights a unique business that combines two things you usually don't hear together (in a good way) "Date" and "gun."  Read more about it here!  

Breaking Through the Noise

One of my favorite voices of current marketing is Gary Vaynerchuk.  He is a fresh voice that (I think) does a really great job of explaining why Social Media is not a fad.  It's the way business works from now...and into the future. 

The challenge for all of us in business (whether we are "in marketing" or just wanting to grow our business) is breaking through the clutter.  There is just SO much noise out there.  The good news is that its become easy for us to create content.  The bad news is there is a lot of content out there that is not worth our time and attention.

Here is a short video (less than a minute) where Gary talks about how to Break Through. 

I really like this.  It certainly jives with what I want our company to be like.  But it also tells me that our "new economy" will make it easier for companies to be rewarded for acting this way!

What the Heck is Marketing Joy?

"What the Heck is Marketing Joy?"  You might be asking yourself this very question.  It certainly means something different for each of our customers, but we wanted to share what it means to us here at Hasseman Marketing.  So we shot this video!  Take a look!