TREVOSE, PA - November 8, 2010 - The Advertising Specialty Institute today released a landmark study that proves advertising specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising medium available.
The most significant findings of the 2010 Global Advertising Specialties Impressions Study show advertising specialties are less expensive per impression than most other media* and are very affordable and effective when compared to other forms of media.
To complete its research, ASI conducted a total of 3,332 online and in-person surveys, including interviews with businesspeople in New York, Chicago, Los Angeles, Philadelphia, London, Sydney, Toronto and Montreal metro areas.
The 2.0 study, a follow-up to the definitive 2008 survey, includes new demographic information on politics, ethnicity, gender and age, since knowing the likely recipient of products is paramount for an advertiser. This year, the comprehensive report also adds global markets and includes more products, such as automotive accessories and food.
The study was released at the fourth annual ASI Power Summit in Aventura, Florida. Among key findings, results show:
• Cost per Impression. In the U.S., the cost per impression of a promotional product stayed virtually the same from 2008 to 2010, at .005 cents.
• Product Usage. Bags have the highest number of impressions in a month, over 1,000, and over one-third (36%) of those with incomes under $50,000 own bags.
• Gender Preferences. Males are more likely than females to own shirts and caps, while females are more likely to have bags, writing instruments, calendars and health and safety products.
• Ethnic Preferences. African Americans have more promotional products on average (11.3) than any other group.
• Positive Reinforcement. Seventy-five percent of independent voters prefer consumer-branded products; nearly 1.5 times more than Democrats or Republicans.
• Identifying the Advertiser. Eighty-three percent in the U.S. say they can identify the advertiser on a promotional item they own.
• Influencing User Opinions. Forty-one percent of U.S. respondents say their opinion of the advertiser is more favorable after receiving a promotional product.
• Global Reach. Nearly two-thirds (63%) of respondents from Great Britain have received and kept a pen in the last 12 months. In the U.S., writing instruments are used the most often, an average of 18.2 times per month.
• Popular Products. The most commonly owned promotional products among U.S. respondents are writing instruments (46%), followed by shirts (38%) and calendars (24%).
• Promo Product Capital. Los Angeles has the highest average number of items owned, at 12.7.
Monday, November 15, 2010
Friday, October 29, 2010
Small Businesses Forcast Growth
New data released by payroll firm ADP shows 52% of small businesses expect to grow over the coming 12 months, with 35% believing their volumes will at least stay the same. The results demonstrate an increase in optimism among business owners who now closely link operational efficiency with improved sales. "In today's economy, small business owners are watching cash flow more closely than ever," said Regina Lee, president of ADP's small business services. "That reality, combined with ever-growing time pressures, means small business owners are looking to spend more time growing their businesses and less time on the administrative burdens of running them."
The ADP survey also shows the lifestyle of many small business owners is changing, with 90% of respondents saying they spend some time working outside of the office during the week. Further, about 30% of respondents said they're spending a larger amount of time working away from the office, on average about nine hours every week.
Complementing their busy lifestyles, small business owners are using more Smartphones to increase the efficiency of their operations, according to ADP data. Six out of 10 executives surveyed own a Smartphone, with 80% of respondents using them for business. Mobile devices are primarily used by business owners to help with customer relations (77%) and time management (53%), according to ADP. "Companies serving the small business sector need to adapt with them, leveraging new technologies like Smartphones and faster networks to bring trusted resources to clients wherever they choose to work," said Lee.
The ADP survey also shows the lifestyle of many small business owners is changing, with 90% of respondents saying they spend some time working outside of the office during the week. Further, about 30% of respondents said they're spending a larger amount of time working away from the office, on average about nine hours every week.
Complementing their busy lifestyles, small business owners are using more Smartphones to increase the efficiency of their operations, according to ADP data. Six out of 10 executives surveyed own a Smartphone, with 80% of respondents using them for business. Mobile devices are primarily used by business owners to help with customer relations (77%) and time management (53%), according to ADP. "Companies serving the small business sector need to adapt with them, leveraging new technologies like Smartphones and faster networks to bring trusted resources to clients wherever they choose to work," said Lee.
Tuesday, October 12, 2010
Join the Hasseman Marketing Sales Team
If you are looking for a rewarding, lucrative, challenging and fun career with unlimited income potential and freedom, then consider this opportunity!
Hasseman Marketing & Communications is looking to add dynamic, goal driven people to our sales team. Responsibilities include business prospecting, meeting with businesses to help create targeted marketing campaigns with promotional products, and servicing the client after the sale.
The position is straight commission and has UNLIMITED income potential! No promotional products sales experience is required. We will train the right person (or persons) in the industry.
We are only looking for the best. If you are interested in creating a business of your own and a career for your life, contact us today. (We currently have sales coverage in Coshocton, Muskingum, Licking, Tuscarawas, Holmes counties and are looking for Account Exectutives OUTSIDE of those areas).
If you are interested please email Kirby at kirby@hassemanmarketing.com
Hasseman Marketing & Communications is looking to add dynamic, goal driven people to our sales team. Responsibilities include business prospecting, meeting with businesses to help create targeted marketing campaigns with promotional products, and servicing the client after the sale.
The position is straight commission and has UNLIMITED income potential! No promotional products sales experience is required. We will train the right person (or persons) in the industry.
We are only looking for the best. If you are interested in creating a business of your own and a career for your life, contact us today. (We currently have sales coverage in Coshocton, Muskingum, Licking, Tuscarawas, Holmes counties and are looking for Account Exectutives OUTSIDE of those areas).
If you are interested please email Kirby at kirby@hassemanmarketing.com
Monday, October 11, 2010
10 Tips for Positive Thinking
I ran across this and thought it might be great to share!
If you're down in the dumps for disproportionately long periods of time and you find yourself blaming the rest of the world for your misery, then perhaps a change of attitude is in order. These 10 tips for positive thinking may be able to give your outlook in life its much needed overhaul. So increase your chances for a more constructive perspective with these 10 tips for positive thinking:
1. Recognize negative thoughts as they take shape and bury them before they take root. If you feel your mood darkening again, put a stop to these dangerous musings before you succumb to them. Rule your emotions, don't let your emotions rule you.
2. Hang out with people who think positive as well. This condition can be quite infectious.
3. Just as contagious is a negative mindset. So avoid people who tend to think negatively on a constant basis. After all, who wants to hang around naysayers all the time?
4. Work out and eat right. If you look good on the outside, it'll be easier to feel good on the inside, too.
5. De-clutter. Surround yourself only with the things you love and that make you feel good--framed family photos, favorite books, potted plants, works of art, or whatever else that's meaningful to you.
6. If people tell you you can't do something, take that as a challenge and prove them wrong. Chances are, they themselves can't do it or are too afraid to try and are simply bitter about it. If you show them it can be done after all, maybe they'll even be inspired by your success. You can be a living tip for positive thinking to them.
7. Just when you're about to blow your top for all the seeming misfortunes that befall you, remind yourself of all your blessings instead. This practice can be very sobering, indeed.
8. Be a volunteer or get involved in charity work. Not only will you realize the sheer number of people who have bigger problems than you do, but there is also such an emotional and even spiritual high to be experienced in helping others.
9. De-stress. You're more likely to be cranky if you're perpetually stressed out. So get away from it all and recharge.
10. Keep it up. Getting started is easy. It's the maintenance that's tricky. Make a habit out of thinking positively till it becomes an indelible part of who you are.
Follow these 10 tips for positive thinking and be successful in your search for a happier and healthier frame of mind.
If you're down in the dumps for disproportionately long periods of time and you find yourself blaming the rest of the world for your misery, then perhaps a change of attitude is in order. These 10 tips for positive thinking may be able to give your outlook in life its much needed overhaul. So increase your chances for a more constructive perspective with these 10 tips for positive thinking:
1. Recognize negative thoughts as they take shape and bury them before they take root. If you feel your mood darkening again, put a stop to these dangerous musings before you succumb to them. Rule your emotions, don't let your emotions rule you.
2. Hang out with people who think positive as well. This condition can be quite infectious.
3. Just as contagious is a negative mindset. So avoid people who tend to think negatively on a constant basis. After all, who wants to hang around naysayers all the time?
4. Work out and eat right. If you look good on the outside, it'll be easier to feel good on the inside, too.
5. De-clutter. Surround yourself only with the things you love and that make you feel good--framed family photos, favorite books, potted plants, works of art, or whatever else that's meaningful to you.
6. If people tell you you can't do something, take that as a challenge and prove them wrong. Chances are, they themselves can't do it or are too afraid to try and are simply bitter about it. If you show them it can be done after all, maybe they'll even be inspired by your success. You can be a living tip for positive thinking to them.
7. Just when you're about to blow your top for all the seeming misfortunes that befall you, remind yourself of all your blessings instead. This practice can be very sobering, indeed.
8. Be a volunteer or get involved in charity work. Not only will you realize the sheer number of people who have bigger problems than you do, but there is also such an emotional and even spiritual high to be experienced in helping others.
9. De-stress. You're more likely to be cranky if you're perpetually stressed out. So get away from it all and recharge.
10. Keep it up. Getting started is easy. It's the maintenance that's tricky. Make a habit out of thinking positively till it becomes an indelible part of who you are.
Follow these 10 tips for positive thinking and be successful in your search for a happier and healthier frame of mind.
Tuesday, September 21, 2010
Cool Branding Event! Social Media Contest Boosts Rita's Italian Ice
Offering promotional products and free cold treats is a great way to make new friends. That's a lesson Rita's Franchise Company, the Trevose, PA¬-based operator of the popular Italian ice and custard shops, learned during a recent Facebook campaign – doubling its fans in two weeks and driving traffic to its 500-plus locations.
This year, as it has done for the past 17 years, the company offered a free Italian ice to every customer who visited one of its stores on the first day of spring. But this year, Rita's introduced a new flavor – the Peeps Italian Ice, co-branded with Peeps Marshmallow Candies – and rolled out an aggressive social media program to boost interest.
"Every year we do something different," says Kelly Banaszak, chief corporate communications director for Rita's. She gives the example of last year, when Rita's held a contest inviting guests to try a "secret flavor" of Italian ice and then suggest a name for it online.
For this year's promotion, the company gave away a year's supply of Rita's ice to a randomly selected Facebook fan every day for two weeks in late March and early April. Additionally, for every 1,000 new fans that joined the company's page, a lucky winner received a swag bag full of branded Rita's and Peeps promotional products. These included stuffed-animal Peeps and the Rita's Ice Guy, as well as T-shirts and coupons. "It was a fun mix of products from both of our brands," says Banaszak.
Partnering with Lórel Marketing Group, Rita's helped the promotion go viral by developing Peeps Fandemonium, a Facebook application where users could assess their "Peeps-onality" (playful, sassy, etc.) and post the iconic marshmallow bunnies and chicks to their Facebook page. Lórel further helped Rita's spread the word through in-store advertising, radio promotions and online, through Rita's website and e-mails to its Birthday Club database.
Rita's saw a spike of 28,000 fans in one day, and by the end of the Fandemonium campaign, the company had added more than 105,000 new fans, more than doubling the number of fans to 210,000. There was also a traffic increase at the store level, as the number of guests visiting to get their free Italian ice on the first day of spring spiked to 1.3 million, up from 1.2 million last year.
Following this success, Rita's began a co-branded promotion with Tastykake, offering a Butterscotch Krimpets-flavor cream ice starting at the end of July. "We're giving out more prize packs and doing another Facebook promotion," says Banaszak. "It was a huge success and we're really happy with how it's gone."
This year, as it has done for the past 17 years, the company offered a free Italian ice to every customer who visited one of its stores on the first day of spring. But this year, Rita's introduced a new flavor – the Peeps Italian Ice, co-branded with Peeps Marshmallow Candies – and rolled out an aggressive social media program to boost interest.
"Every year we do something different," says Kelly Banaszak, chief corporate communications director for Rita's. She gives the example of last year, when Rita's held a contest inviting guests to try a "secret flavor" of Italian ice and then suggest a name for it online.
For this year's promotion, the company gave away a year's supply of Rita's ice to a randomly selected Facebook fan every day for two weeks in late March and early April. Additionally, for every 1,000 new fans that joined the company's page, a lucky winner received a swag bag full of branded Rita's and Peeps promotional products. These included stuffed-animal Peeps and the Rita's Ice Guy, as well as T-shirts and coupons. "It was a fun mix of products from both of our brands," says Banaszak.
Partnering with Lórel Marketing Group, Rita's helped the promotion go viral by developing Peeps Fandemonium, a Facebook application where users could assess their "Peeps-onality" (playful, sassy, etc.) and post the iconic marshmallow bunnies and chicks to their Facebook page. Lórel further helped Rita's spread the word through in-store advertising, radio promotions and online, through Rita's website and e-mails to its Birthday Club database.
Rita's saw a spike of 28,000 fans in one day, and by the end of the Fandemonium campaign, the company had added more than 105,000 new fans, more than doubling the number of fans to 210,000. There was also a traffic increase at the store level, as the number of guests visiting to get their free Italian ice on the first day of spring spiked to 1.3 million, up from 1.2 million last year.
Following this success, Rita's began a co-branded promotion with Tastykake, offering a Butterscotch Krimpets-flavor cream ice starting at the end of July. "We're giving out more prize packs and doing another Facebook promotion," says Banaszak. "It was a huge success and we're really happy with how it's gone."
Saturday, September 18, 2010
Great Post from Seth Godin
Any of us that work toward making change in an organization or a community can relate to this. I love it...and will start to incorporate it in my life!
Turning the tables on critical trolls
How to deal with the colleague/board member/voter who is quick to criticize whatever you're proposing?
It can't work/it's been done before/it's never been done before/you can't do it/we don't have the time/money/skills...
So easy to be right when everyone else is wrong, so easy to be confident when someone else is putting themselves on the line.
I start with this: do we agree that there's a problem? An opportunity?
Do we agree that we need to take action, that something needs to be done, that there's an opportunity here?
If we don't agree on that, then don't waste time listening to my solution. Before we do that, let's spend more time deciding if there's a problem or opportunity here.
Once we agree on that, then the response seems simple: "What do you think we should do?"
"Be specific."
"Thanks."
Turning the tables on critical trolls
How to deal with the colleague/board member/voter who is quick to criticize whatever you're proposing?
It can't work/it's been done before/it's never been done before/you can't do it/we don't have the time/money/skills...
So easy to be right when everyone else is wrong, so easy to be confident when someone else is putting themselves on the line.
I start with this: do we agree that there's a problem? An opportunity?
Do we agree that we need to take action, that something needs to be done, that there's an opportunity here?
If we don't agree on that, then don't waste time listening to my solution. Before we do that, let's spend more time deciding if there's a problem or opportunity here.
Once we agree on that, then the response seems simple: "What do you think we should do?"
"Be specific."
"Thanks."
Wednesday, September 1, 2010
Seth Godin
I always love to read Seth Godin's blog, but today's was short and sweet and caught my attention.
Responsibility and Authority
Many people struggle at work because they want more authority.
It turns out you can get a lot done if you just take more responsbility instead. It's often offered, rarely taken.
(And you can get even more done if you give away credit, relentlessly).
More Seth Godin at http://sethgodin.typepad.com/
Responsibility and Authority
Many people struggle at work because they want more authority.
It turns out you can get a lot done if you just take more responsbility instead. It's often offered, rarely taken.
(And you can get even more done if you give away credit, relentlessly).
More Seth Godin at http://sethgodin.typepad.com/
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